The Challenge
iHerb is a global e-commerce powerhouse moving serious volume through email and push. You'll own the technical execution and optimization of campaigns hitting customers across regions—from template code to QA to deployment at scale.
Your Mission
Master iHerb's Braze and Simon Data setup, build 15+ production-ready email templates with full cross-client QA
Execute 20+ campaigns end-to-end, achieving <2% QA error rate and <24h deployment turnaround
Document and improve 3 key CRM workflows; reduce manual setup time by 20%
Partner with regional teams on 2 A/B test cycles, deliver insights on subject line and send time impact
Own complete email template library (50+ templates); maintain 99%+ rendering accuracy across Outlook, Gmail, mobile
Launch and optimize multi-channel campaigns across email, SMS, push, and WhatsApp for 4+ regions
Build Jinja/Liquid templating knowledge; reduce copy/paste errors by 40% through smart snippets
Train 2+ team members on template QA process; establish documented best practices playbook
KPIs You'll Own
Campaign Deployment Speed
Time from final approval to live send; target <24 hours for standard campaigns.
QA Error Rate
Percentage of campaigns catching bugs pre-launch vs. post-launch; target <2%.
Email Rendering Accuracy
% of templates rendering flawlessly across major clients (Outlook, Gmail, Apple Mail, mobile); target 99%+.
A/B Test Execution Volume
Number of live tests per quarter; track lift on open rate, click rate, and conversion.
Cross-Functional Handoff Time
Days from asset request to final approval; target 3-day turnaround.
Tools & Stack
Your Team
Your Manager
CRM Operations Lead or Marketing Director (not specified)
Current Team
Regional marketing teams, design, translation, data, and technology teams
New role or backfill (not specified)
The Package
Salary
$65K-$85K base
Remote
On-site, Irvine, CA
Benefits & Perks
Company Intelligence
iHerb is a global e-commerce leader in nutritional supplements and natural health products, serving millions of customers across multiple regions. The company relies on sophisticated CRM and marketing automation to drive customer engagement, retention, and revenue at scale.
Customers
Millions globally across diverse regions
Is This Role For You?
- You love HTML/CSS and get satisfaction from pixel-perfect email rendering across clients
- You thrive in ops roles where execution speed, accuracy, and process matter
- You're comfortable juggling multiple campaigns, regions, and stakeholders without drama
- You have hands-on CRM platform experience (Braze, Salesforce, or similar) and want to deepen that expertise
- You see email as boring or outdated; this role is deeply technical and focused on email as a core channel
- You need full remote work; this is on-site in Irvine
- You're allergic to process documentation or cross-functional coordination
Interview Process
Phone Screen
Recruiter or hiring manager confirms CRM platform experience, HTML/CSS chops, and fit for ops-heavy role.
Technical Assessment
Build or debug a responsive email template; review campaign segmentation logic; demonstrate Braze/Simon Data knowledge.
Panel Interview
Meet CRM Operations Lead and cross-functional stakeholders (regional marketing, design, data); discuss workflows and collaboration.
Offer
Reference check, background check, offer discussion.
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.