Director of SEO

Accountabilities

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Own and manage relationships with external SEO vendors, overseeing deliverables, quality, timelines, pricing, and service agreements.

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Audit existing vendor contracts and performance, providing recommendations on whether to retain, renegotiate, or replace each partnership.

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Identify opportunities to bring SEO services in-house, initially targeting two to four key areas, and develop standard operating procedures to ensure consistent delivery.

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Lead local SEO strategies across a portfolio of small-business clients, focusing on Google Business Profile optimization, map pack rankings, and on-page SEO.

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Analyze ranking performance, diagnose visibility issues, and develop prioritized optimization plans tailored to individual client objectives.

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Develop and implement strategies for AI-driven search, including Google AI Overviews, ChatGPT, Perplexity, Gemini, and answer engine optimization.

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Translate emerging search trends into actionable initiatives involving content structure, schema markup, structured data, and citation-worthy content.

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Direct and edit SEO content produced by writers and contractors, ensuring content quality, search relevance, and alignment with conversion objectives.

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Collaborate with web development teams to incorporate SEO best practices into new website builds from the beginning.

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Use Ahrefs and other analytics tools to monitor keyword performance, competitor activity, organic traffic, and local search visibility.

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Prepare clear, actionable performance reports and communicate SEO results and recommendations to clients and internal stakeholders.

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Contribute to the future growth of the SEO department by documenting processes, training team members, and eventually recruiting and leading an internal team.

Requirements

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At least 6 years of hands-on SEO experience, with demonstrable success improving local and small-business search rankings, Google Business Profile visibility, map pack positions, and organic traffic.

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Strong working knowledge of Ahrefs or comparable SEO tools, including keyword research, competitor analysis, rank tracking, and content gap analysis.

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Broad understanding of modern SEO practices, including technical SEO, on-page optimization, local SEO, map grid tracking, AI-driven search, and answer engine optimization.

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Genuine interest in emerging AI search technologies and their impact on local search behavior, visibility, and customer acquisition.

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Experience evaluating SEO strategies, directing external vendors, and identifying opportunities to improve service quality and operational efficiency.

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Proven ability to edit and guide SEO content created by others, developing effective content briefs, editorial standards, and optimization strategies.

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Ability to translate SEO strategy into measurable business outcomes and prioritize initiatives based on client goals.

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Excellent communication skills, with the ability to explain technical concepts, performance metrics, and strategic recommendations to non-technical stakeholders.

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Strong analytical thinking, problem-solving abilities, and attention to detail.

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Comfortable working independently in a remote, contract-to-hire environment with evolving processes and limited existing infrastructure.

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A proactive, entrepreneurial mindset, with strong ownership, adaptability, and a willingness to build processes from scratch.

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Nice to have: Previous management or team leadership experience, particularly with a demonstrated interest in developing and mentoring others.

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Nice to have: Experience working with local businesses or service-based industries.

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Nice to have: Familiarity with Local Falcon, Google Search Console, and other local ranking and search performance tools.

Benefits

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Competitive monthly compensation ranging from $3,800 to $6,000 USD, depending on experience and qualifications.

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100% remote working arrangement.

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Opportunity to work from anywhere in Latin America.

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Significant autonomy and ownership over SEO strategy and operational decisions.

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Opportunity to build and lead an internal SEO department as the organization grows.

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Professional development through exposure to emerging AI search technologies and evolving SEO strategies.

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Opportunity to make a measurable impact on business growth and client success.

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Collaborative environment that values creativity, continuous learning, honest communication, and initiative.

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