The Challenge
Numerator is reinventing market research by delivering consumer intelligence to the world's leading brands. You'll own the global go-to-market strategy for MyWorldpanel, a flagship product competing in a high-stakes insights market where positioning and narrative directly drive enterprise pipeline.
Your Mission
Audit current MyWorldpanel positioning and competitive landscape; develop differentiated value prop framework aligned with product capabilities and sales feedback
Define and document repeatable GTM process, launch governance, and success metrics for product launches
Equip Sales team with competitive positioning guides, objection-handling frameworks, and win/loss analysis from recent deals
Establish baseline metrics for product marketing impact: pipeline contribution, deal velocity, win rate lift
Execute first global product/feature launch using new GTM playbook; measure adoption lift, messaging effectiveness, and pipeline impact
Build and onboard high-performing Product Marketing team; establish messaging standards and competitive intelligence cadence
Develop regional activation playbooks in partnership with Regional Marketing; ensure consistent narrative across key markets
Present quarterly business reviews showing product marketing's ROI: pipeline influenced, customer acquisition cost impact, retention signals
KPIs You'll Own
Pipeline Influenced
Revenue attributed to product marketing-led initiatives and messaging, tracked by Sales as % of new pipeline
Launch Adoption Rate
Percentage of Sales team activation on new positioning/features within 30 days of launch
Win Rate by Messaging Theme
Comparison of deal closure rates when using core value props vs. competitive positioning vs. custom narratives
Deal Velocity Impact
Average sales cycle length for deals with strong product marketing enablement vs. baseline
Customer Retention by Cohort
Retention rates for customers acquired under different product narratives and positioning angles
Tools & Stack
Your Team
Your Manager
Head of Marketing or Chief Marketing Officer (implied)
Current Team
Product Marketing team to be led and developed; cross-functional partnerships with Product, Sales, Brand, Regional Marketing
You're building/expanding the Product Marketing team
The Package
Salary
$130K-$160K base
Remote
On-site, Bogota, Colombia
Benefits & Perks
Company Intelligence
Numerator is reinventing the market research industry by providing unmatched consumer behavior and competitive intelligence to leading global brands and retailers. MyWorldpanel is a flagship product in their portfolio, competing in the high-stakes insights market where positioning and narrative directly influence enterprise adoption.
Customers
Leading global brands and retailers (B2B enterprise)
Culture
Commercially focused, data-driven, collaborative across functions
Is This Role For You?
- You've built and scaled GTM strategies for B2B SaaS or data/insights products and can connect product capabilities to revenue outcomes
- You thrive leading product launches globally and developing messaging frameworks that win deals
- You're comfortable building and mentoring teams while staying hands-on in launch execution and competitive positioning
- You speak Spanish or can operate effectively in a Colombia-based environment (role is on-site)
- You're looking for remote flexibility-this role is on-site in Bogota
- You want a pure individual contributor role; this requires team leadership and cross-functional coalition-building
- You haven't shipped global GTM campaigns with measurable pipeline impact or lack enterprise SaaS experience
Interview Process
Screening Call
Hiring manager discusses GTM experience, product launches, and team leadership background
Case Study / Presentation
You present a past GTM strategy or positioning framework, including messaging, launch plan, and results
Cross-Functional Interviews
Meetings with Head of Product, VP Sales, Regional Marketing lead to assess collaboration and commercial acumen
Final Interview
Executive stakeholder (CMO or Chief Commercial Officer) to discuss strategic vision and long-term roadmap
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.