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Product Marketing

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Analista de Product Marketing Pleno

  • R$1600K - R$2100K
  • São Paulo
  • Semi-senior
  • On-site
  • Full time
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Salary

R$1600K - R$2100K

Location

São Paulo

Setup

On-site

Posted

3 months ago

Product MarketingSaaS B2BGo-to-MarketSão PauloOn-site₹1.6M-2.1M BRLMid-level

The Challenge

Neogrid is a publicly-traded (B3: NGRD3) data intelligence platform powering retail, industry, and distribution across Brazil. You'll own end-to-end product launches and GTM strategy for solutions that help major market players stay competitive.

Your Mission

First 3 Months
1

Map and document current product positioning, competitive landscape, and ICP clarity across all major offerings

2

Develop and activate GTM playbook for next product launch, including messaging, sales enablement materials, and customer validation plan

3

Build battlecards, one-pagers, and sales presentation deck for top 3 product differentiators

4

Establish baseline metrics dashboard tracking product adoption, revenue impact, and sales team engagement with PMM materials

By 6 Months
1

Lead 2-3 successful product launches or major feature releases from positioning through post-launch optimization

2

Co-create pricing strategy recommendations with Pricing team backed by market research and customer validation data

3

Scale sales enablement program with comprehensive playbooks, training sessions, and ongoing quarterly updates

4

Deliver competitive analysis and market trends report informing product roadmap priorities for next planning cycle

KPIs You'll Own

Product Adoption Rate

Percentage of target customers adopting new products/features within 90 days of launch

Sales Velocity vs Baseline

Improvement in deal close rates and sales cycle length post-GTM activation

GTM Execution Score

On-time delivery and quality of positioning, messaging, and enablement materials against sprint goals

Positioning Retention

Consistency of product messaging across sales, CS, and marketing channels as measured by audits

Revenue Attributed to PMM Initiatives

Net new ARR influenced by repositioning, pricing optimization, or GTM strategy changes

Tools & Stack

Competitive intelligence platformsCustomer research toolsSales enablement softwareCRM (likely Salesforce or similar)Data analytics/BI toolsPricing modeling softwarePresentation software (Figma, PowerPoint)Project management (Jira, Asana, or similar)

Your Team

Your Manager

Not specified - likely VP Product, VP Marketing, or Chief Product Officer

Current Team

Cross-functional: Product, Sales, Growth, Customer Success, Pricing, Communications teams

New role or backfill not specified

The Package

Salary

₹1.6M-2.1M BRL

Equity

Likely available given public company status (B3 listed)

Remote

On-site - São Paulo, Brazil

Benefits & Perks

Public company stability and equity potential
Strategic influence on market positioning across retail/industrial/distribution verticals
Exposure to enterprise SaaS GTM at scale
Cross-functional leadership and stakeholder management
Diversity and inclusion focused culture

Company Intelligence

Neogrid is a publicly-traded data intelligence and technology platform (B3: NGRD3) serving retail, industry, and distribution in Brazil for 26+ years. They connect supply chain and consumption networks, enabling customers to make faster, smarter, more profitable decisions. Major players across three verticals rely on their solutions.

Founded

1998

Funding

Public (B3: NGRD3)

Customers

Major Brazilian retail, industrial, and distribution companies

Culture

Metrics-driven, customer-obsessed, diversity-focused, execution excellence

Is This Role For You?

For You If
  • You've shipped 2+ SaaS product launches with measurable revenue impact and can show the GTM playbook you built
  • You thrive translating complex data products into clear customer narratives and positioning
  • You're comfortable working autonomously across 5+ stakeholder groups simultaneously without bottlenecking
  • You're based in or willing to relocate to São Paulo for on-site work
  • You've built sales playbooks and measured adoption/engagement metrics against them
Won't Work If
  • You need remote flexibility-this is 100% on-site in São Paulo
  • You're early-career (0-2 years PMM) without demonstrated GTM ownership
  • You prefer reactive content/collateral work over strategic product positioning and market analysis
  • You work best in English-only environments; this role demands Portuguese fluency

Interview Process

1

Initial screening

Recruiter phone call to validate GTM experience and product launch track record

2

Case study presentation

Walk through a product launch you owned-positioning, messaging strategy, results

3

Stakeholder interviews

Conversations with Product, Sales, and Growth leads to assess cross-functional collaboration fit

4

Leadership interview

Discussion with hiring manager on strategic thinking, market insights, and long-term vision

5

Culture + logistics

Final round covering team fit, relocation/on-site logistics, and offer negotiation

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Context

About Product Marketing roles

Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.

Positioning & messagingGo-to-market strategyCompetitive analysisSales enablementCustomer research
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