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Zefir

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Performance Marketing

Acquisition Lead, Performance Marketing

  • Paris
  • Senior
  • On-site
  • Full time
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Location

Paris

Setup

On-site

Posted

today

Lo que harás

Who We Are

Zefir is building an AI autopilot for home sales in Europe, starting in France: an AI agent runs the entire sale and purchase journey end-to-end, orchestrating local brokers, portals, buyers, and documents.

Backed by over $55 million from top-tier investors like Sequoia Capital, we're committed to accelerating life changes for millions of current and future European homeowners.


About the role

Acquisition is the engine that feeds Zefir's entire funnel, from a seller's first estimate request to a signed mandate.

• Own an eight-figure budget: run and optimise acquisition to hit targets; steer on segment-level economics, not blended averages. Master the platforms (Google Ads, Meta Ads and others) and the tracking stack (GTM, server-side, attribution).

• Make measurement and experimentation your edge: design a rigorous incrementality framework (geo-lift, control groups) to know what truly drives growth vs. what the platforms claim.

• Lead the team and partners who execute: grow a Content Strategist and a bench of freelancers and agencies to a high bar; own lead-generation partnerships end-to-end.


Your first 90 days

• Get deep on the funnel, budget and tracking stack, and find where the economics actually live.

• Kick off account structuring and audience segmentation, the immediate priorities.

• Set the measurement baseline (attribution and first incrementality tests) and a channel roadmap.


What you bring

• ~8 years in paid and performance marketing and growth, measured by the scope and budget scale you've handled, not a strict year count.

• Deep multi-channel paid expertise, plus the ability to stand up SEO/organic and structure lead-generation partnerships.

• Deeply analytical, comfortable designing experiments and reading incrementality (geo-lift, control groups, uplift).

• An operator and owner who builds scalable systems autonomously and leverages no-code and AI where useful.

• Experience managing in-house contributors and a bench of freelancers and agencies to a high bar.

• A segment-level economics mindset, humility, and strong team spirit. Fluent in English and French.


Why this role

• ~€10M acquisition budget on a single market: meaningful scale and direct impact on the P&L.

• A high-performance, low-politics environment, surrounded by small teams of highly skilled people.

• Real autonomy and budget to build a lasting competitive advantage.


Benefits

The following is for permanent employees only. For other contracts (interns, apprentices, fixed-term..), please check with your recruiter.

• Competitive salary: run your own simulation with our salary calculator.

• BSPCE (Stock Options): available for everyone, with monthly vesting after year one, over a 4-year period.

• Healthcare plan: full coverage with Alan for team members, their partners, and children.

• Office in Le Peletier, Paris (9th arrondissement), with flexible remote work options.

• Swile meal card: €11 per worked day.

• Swile mobility card: €45/month to support sustainable transportation (metro, carpooling, biking).

• Team events: Monthly Mixers to connect, and quarterly All Hands to celebrate wins across the company.


Our Operating Principles

• Steep Mountains Are Steep: setting ambitious goals and working hard to achieve them.

• Ride Reality: actively seeking challenges and thriving by adapting flexibly to changes.

• Play for the Front of the Jersey: prioritizing team success over individual recognition.


Application & Process

We welcome applications from anyone, regardless of background, gender, sexual orientation, religion, age, or experience. Our team values authenticity and diverse perspectives.

For all roles, our interview process emphasizes hands-on exercises, case studies, or discussions about specific examples of your previous work. We ensure objectives and expectations are clearly communicated at every step.

Ready when you are

Interested in this role?

Apply now and hear back within days, not weeks.

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Context

About Performance Marketing roles

Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.

Google Ads & Meta AdsCampaign optimizationCreative testingAttribution & analyticsBudget management
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