The Challenge
Polaroid-the iconic instant camera brand resurrected by passionate creators-needs a Performance Marketing Manager to drive growth across major retail partners (Amazon, Walmart, Target, Best Buy). You'll own $2M+ in annual ad spend and lead the strategy that turns retail media into revenue engines.
Your Mission
Audit and optimize existing $2M+ Amazon Ads portfolio across Sponsored Ads and DSP; identify quick wins to improve ROAS by 10-15%
Develop comprehensive performance marketing strategy for Americas wholesale partners with clear KPI targets and quarterly roadmap
Launch first cross-partner campaign (seasonal or product launch) demonstrating unified strategy execution across Amazon, Walmart, Target, Best Buy
Establish baseline SEO audit for product content and attributes across all retail partners; recommend top 20 optimization opportunities
Scale high-performing campaigns; grow revenue 20%+ YoY while maintaining or improving ROAS through Amazon DSP and programmatic buys
Build and implement Amazon Marketing Cloud (AMC) audience development framework; deliver monthly insights on full-funnel performance
Execute 3+ successful A/B tests across targeting, creative, and messaging; document learnings and apply to broader campaign strategy
Establish SEO best practices playbook and compliance checklist for each retail partner; measure organic sales lift contribution
KPIs You'll Own
ROAS (Return on Ad Spend)
Track revenue generated per dollar spent across all paid channels; target efficient growth without margin erosion.
Customer Acquisition Cost (CAC)
Monitor cost to acquire each new customer; optimize targeting and creative to reduce CAC while maintaining quality.
Conversion Rate (CVR)
Measure percentage of clicks that convert to purchase; improve through landing page optimization and audience refinement.
Revenue Growth
Primary business metric; drive incremental revenue across wholesale channels while maintaining budget efficiency.
Budget Efficiency & Incrementality
Ensure spend is working hard; measure true incremental impact vs. cannibal sales to justify investment.
Tools & Stack
Your Team
Your Manager
General Manager, Americas
Current Team
Performance marketing team structure not specified; likely cross-functional partnerships with Account Managers, Creative, E-commerce, Sales, Analytics
New role or backfill not specified; appears to be open headcount
The Package
Salary
$120K-$145K
Remote
On-site, NYC Metropolitan Area
Benefits & Perks
Company Intelligence
Polaroid is the iconic instant camera brand founded in 1937. After shuttering factories in 2008, passionate fans resurrected the company as The Impossible Project; that startup later re-acquired Polaroid. Today it's a lean, mission-driven team empowering creators globally with instant film and cameras.
Founded
1937
Customers
AmazonWalmartTargetBest Buy
Culture
Iconic brand, tiny company mentality; founder motto: 'don't undertake a project unless it is manifestly important and nearly impossible'
Is This Role For You?
- You've managed $1M+ in Amazon Ads spend across Sponsored Ads and DSP with hands-on optimization experience
- You're fluent in retail media (Amazon, Walmart, Target platforms) and understand each retailer's algorithms and nuances
- You love data-driven decision making and can translate ROAS/CAC into strategic recommendations
- You thrive in lean, fast-paced environments where you own outcomes and work cross-functionally
- You're curious about SEO optimization in e-commerce and can balance paid and organic strategies
- You've only managed Google Ads or Facebook campaigns; deep Amazon DSP experience is table stakes here
- You prefer strategic 'big picture' work over hands-on campaign management and daily optimization
- You require hybrid/remote flexibility; this role is on-site in NYC
- You don't have 3+ years of direct performance marketing experience with measurable ROI ownership
Interview Process
Initial Screening
Phone call with recruiter or hiring manager; validate Amazon Ads experience depth and interest in retail media growth
Performance Deep Dive
Technical interview reviewing your past campaigns, ROAS improvements, and how you diagnosed/fixed underperforming accounts
Case Study / Strategy Presentation
Develop a 30-day performance marketing strategy for Polaroid across one retail partner (likely Amazon or Walmart); present findings
GM / Cross-functional Panel
Meet with General Manager Americas and key stakeholders (e-commerce, analytics) to assess alignment and collaboration fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.