VP of Paid Media

Accountabilities:

• Lead and optimize paid growth strategy across channels including Google, Meta, TikTok, AI-driven advertising platforms, and emerging acquisition channels.

• Own the full paid acquisition funnel, including ad creative, audience targeting, landing pages, lifecycle marketing, and conversion optimization.

• Build and scale an in-house paid media function, defining processes, systems, team structure, and testing methodologies.

• Develop and execute high-velocity experimentation roadmaps across ads, creative assets, funnels, and customer journeys.

• Establish analytics, attribution, and reporting frameworks to measure performance, ROAS, pipeline contribution, and growth efficiency.

• Collaborate closely with Sales, Product, and Marketing teams to align growth initiatives with customer acquisition and revenue objectives.

• Continuously evaluate new advertising technologies, AI tools, and emerging channels to drive innovation and competitive advantage.

• Manage and scale significant paid media budgets while maintaining disciplined profitability and performance standards.

• Mentor and lead high-performing growth teams, fostering a culture of accountability, experimentation, and operational excellence.

Requirements:

• 10+ years of experience in paid media, growth marketing, or performance marketing leadership roles.

• Proven experience managing large-scale paid acquisition budgets with strong measurable ROAS and growth outcomes.

• Deep expertise across Google Ads, Meta Ads, TikTok, and modern digital acquisition channels.

• Strong understanding of full-funnel customer acquisition strategies, including landing page optimization, lifecycle marketing, and conversion rate optimization.

• Demonstrated ability to build scalable systems, experimentation frameworks, and operational playbooks for growth marketing teams.

• Strong analytical mindset with experience in attribution modeling, reporting, performance diagnostics, and growth analytics.

• Experience leveraging AI-powered tools and technologies to improve campaign execution, creative generation, audience research, and performance analysis.

• Excellent leadership, communication, and cross-functional collaboration skills.

• Ability to operate strategically while remaining hands-on with campaign structure, optimization, and execution.

• Experience in real estate, fintech, marketplace, or consumer technology sectors is considered a plus.

Benefits:

• Competitive compensation package with strong performance-based earning potential.

• Comprehensive medical, dental, vision, and life insurance coverage.

• Generous paid time off policy plus paid holidays.

• Annual professional development and learning budget.

• Paid sabbatical opportunities tied to tenure milestones.

• Remote-first work environment with work-from-home support and flexibility.

• 401(k) retirement plan.

• Paid parental leave program.

• Wellness benefits including counseling resources and mindfulness support.

• Access to exclusive homeownership-related perks and employee programs.

• Inclusive and collaborative culture focused on innovation, growth, and impact.

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