Sr. Performance Marketing Manager (Paid Search)

Accountabilities:

• Own end-to-end paid search strategy and execution across Google Ads, Microsoft Ads, and emerging AI-based search platforms.

• Manage and optimize a multi-million-dollar annual budget with responsibility for signup volume, CAC, and conversion performance.

• Build, structure, and continuously refine campaigns including keyword strategy, bidding approaches, match types, and negative keyword management.

• Partner with creative and lifecycle teams to develop ad copy, RSAs, extensions, and landing page experiments to improve conversion rates.

• Develop performance measurement frameworks linking spend to signups, activation, and paid conversion outcomes.

• Identify and test new paid search and AI-driven acquisition channels as the search ecosystem evolves.

• Manage external partners and platform relationships, including Google and Microsoft representatives and agencies.

• Forecast spend and performance outcomes and contribute to marketing business reviews and reporting cycles.

Requirements:

• 6+ years of paid search experience with deep hands-on expertise in Google Ads and Microsoft Ads.

• Proven experience managing $1M+ annual paid search budgets in a B2B SaaS or PLG environment.

• Strong background in high-volume, freemium, or product-led growth acquisition models.

• Advanced analytical skills with experience using GA4, Looker, Tableau, BigQuery, and Excel or similar tools.

• Ability to independently build funnels, analyze performance, and derive actionable insights without heavy dependency on analytics teams.

• Strong copywriting and creative testing skills with experience optimizing ad and landing page performance.

• Solid understanding of attribution models and their limitations (last-click, data-driven, MMM).

• Familiarity with evolving AI-powered search placements and trends in conversational and answer engines.

• Strong communication skills with the ability to clearly articulate performance insights and recommendations.

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field preferred.

• Certifications in Google Ads and Microsoft Ads are a plus.

Benefits:

• Competitive base salary with performance-based bonus opportunities

• Fully remote work within eligible U.S. states

• Comprehensive health, dental, and vision insurance with low or no employee cost

• Company-funded 401(k) contributions

• Unlimited paid time off (PTO)

• Paid parental leave

• Annual equipment and BYOD stipend

• Fast-paced, high-growth environment with strong performance culture

• Opportunity to shape a core growth engine in a leading AI-driven SaaS business

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1