Senior Manager, User Acquisition

Accountabilities:

• Own and optimize user acquisition performance across key paid channels including Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms, with responsibility for install volume, ROAS, and downstream business metrics.

• Develop and refine audience segmentation strategies and user quality frameworks in partnership with Data teams to improve acquisition efficiency and targeting precision.

• Design and execute experimentation programs across bidding strategies, creative testing, audience targeting, and channel expansion opportunities.

• Collaborate with Product teams to improve post-install experiences, activation funnels, and early-stage retention performance.

• Partner with Creative teams to develop high-performing ad concepts, testing hypotheses, and performance-driven creative iterations.

• Build reporting dashboards and insights frameworks that translate complex acquisition data into actionable recommendations for Growth leadership.

• Contribute to attribution, incrementality, and privacy-first measurement initiatives, ensuring accurate evaluation of marketing impact.

Requirements:

• 5+ years of experience in user acquisition, performance marketing, or paid social within mobile-first or consumer-focused digital environments.

• Proven experience managing multi-million-dollar acquisition budgets with accountability for both install growth and downstream performance metrics.

• Strong expertise in mobile advertising platforms such as Meta Ads, TikTok Ads, Apple Search Ads, and Google App Campaigns.

• Deep understanding of attribution models, MMPs, SKAdNetwork, and incrementality measurement in privacy-constrained environments.

• Strong analytical skills with the ability to work with large datasets and translate insights into clear growth strategies.

• Demonstrated experience working cross-functionally with Product, Data, and Creative teams in fast-paced environments.

• Strong experimentation mindset with experience in A/B testing, audience optimization, and creative performance analysis.

• Ability to operate independently with strong ownership of outcomes and comfort in lean, high-impact teams.

• Experience in marketplace, ticketing, or consumer app environments is a plus.

Benefits:

• Competitive salary range of $182,000-$215,000 USD plus performance-based bonus and equity opportunities.

• Comprehensive healthcare coverage including medical, dental, vision, life, and disability insurance.

• Flexible paid time off and company holidays.

• Equity participation in a high-growth consumer platform.

• Annual credits for platform usage and experiential rewards.

• Retirement savings plan (401k), HSA, and other pre-tax benefit programs.

• Wellness programs and employee support resources.

• Remote-first flexibility with a distributed, global team culture.

• Company off-sites, meetups, and tenure-based recognition programs.

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