Paid Media Executive (Google Ads & Paid Social)

Accountabilities

Take ownership of end-to-end paid media delivery, ensuring strong performance, clear communication, and continuous optimization:

• Manage and optimize paid media campaigns across Google Ads, Meta Ads, and additional platforms such as YouTube, Display, Shopping, and Performance Max

• Oversee multiple client accounts simultaneously, ensuring accuracy, performance consistency, and strategic alignment

• Develop campaign structures, bidding strategies, audience targeting, and testing frameworks to maximize ROI and lead generation

• Lead client communication, including performance reviews, reporting sessions, and strategic recommendations

• Translate complex performance data into clear commercial insights and actionable next steps for clients

• Monitor daily campaign performance and implement data-driven optimizations across keywords, audiences, creatives, and landing pages

• Ensure accurate tracking and attribution using GA4, Google Tag Manager, and other analytics tools

• Collaborate with cross-functional teams including SEO, content, creative, and account management to deliver integrated marketing solutions

Requirements Experienced paid media professional with strong technical expertise and client management capabilities:

• 5+ years of hands-on experience in PPC and paid media management

• Proven expertise in Google Ads and Meta Ads campaign strategy and execution

• Strong background managing multiple client accounts, preferably in an agency environment

• Solid understanding of GA4, Google Tag Manager, Looker Studio, and conversion tracking principles

• Experience optimizing campaigns across paid search, paid social, and performance marketing channels

• Strong analytical skills with the ability to interpret data and make actionable recommendations

• Confident client-facing communicator able to present insights and lead performance discussions

• Strong commercial awareness with a focus on business outcomes such as ROI, conversions, and revenue growth

• Highly organized, proactive, and capable of managing multiple priorities independently

• Desirable: experience with LinkedIn Ads, TikTok Ads, Microsoft Ads, or eCommerce/CRO optimization

Benefits

• Fully remote role based in South Africa

• Standard working hours: Monday to Friday, 10:00am, 6:00pm (SAST)

• Opportunity to manage a diverse portfolio of clients across industries

• High autonomy and ownership of campaign strategy and execution

• Collaborative, performance-driven team environment

• Career growth opportunities within a growing digital marketing organization

• Exposure to advanced paid media strategies and multi-platform campaign management

• Continuous learning in a fast-evolving performance marketing landscape

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