Paid Acquisition Strategist

Accountabilities:

• Manage and own a portfolio of client accounts, serving as the primary point of contact for strategy, communication, and campaign performance.

• Lead bi-weekly client meetings to review advertising results, discuss optimization strategies, and align on upcoming initiatives.

• Prepare and deliver performance reports ahead of client meetings with actionable insights and recommendations.

• Build, launch, and optimize Meta advertising campaigns focused on lead generation, appointment booking, and conversion performance.

• Monitor campaign metrics daily and make strategic adjustments to maintain target acquisition costs and campaign efficiency.

• Develop and execute testing strategies for audiences, creatives, messaging, and bidding approaches.

• Write compelling ad copy and video sales letter scripts tailored to financial services and high-ticket audiences.

• Collaborate with creative teams and video editors to ensure high-quality advertising assets and messaging consistency.

• Set up and manage tracking systems, pixels, conversion events, and marketing automation workflows.

• Troubleshoot technical issues related to advertising platforms, integrations, lead routing systems, and automation tools.

• Contribute to client retention, satisfaction, and long-term account growth through strong communication and consistent performance delivery.

Requirements:

• Minimum of 5 years of experience in paid media management, with strong expertise in Meta advertising platforms.

• Proven experience managing multiple client accounts simultaneously in an agency or performance marketing environment.

• Demonstrated track record of achieving campaign performance goals and maintaining strong client relationships.

• Strong copywriting skills with the ability to create persuasive ad copy, messaging frameworks, and video scripts.

• Hands-on experience with conversion tracking, Meta pixels, analytics tools, and marketing automation systems.

• Familiarity with platforms and tools such as Calendly, Zapier, and CRM integrations.

• Experience in lead generation and appointment-setting campaigns, preferably within high-ticket or considered-purchase industries.

• Background in financial services marketing or performance marketing for regulated industries is considered a strong advantage.

• Excellent communication and presentation skills with the ability to explain campaign performance to non-technical stakeholders.

• Highly organized, detail-oriented, proactive, and comfortable working independently in a fast-paced environment.

• Strong problem-solving mindset with a high level of accountability and ownership.

Benefits:

• Competitive compensation package with performance-based bonus opportunities.

• Flexible remote work environment within the United States.

• Paid time off including vacation, sick leave, and public holidays.

• Flexible scheduling to support work-life balance.

• Ongoing training and professional development opportunities.

• Career growth potential within a rapidly expanding organization.

• Collaborative and performance-focused company culture.

• Opportunity to work with high-impact client acquisition campaigns and innovative marketing strategies.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1