The Challenge
Voodoo is the #3 mobile publisher globally with 7B downloads and 200M+ active users. You'll own user acquisition for a portfolio of games and apps, turning hit products into global phenomenons while managing a high-performing growth team.
Your Mission
Audit current UA campaigns across portfolio, identify underperforming channels, and reallocate budget to top-performing platforms (Facebook, TikTok, AppLovin) with 15%+ ROAS improvement
Establish baseline metrics and tracking setup with Appsflyer/Adjust, ensuring clean attribution and daily performance visibility
Launch 3 new UA experiments (creative testing, audience segmentation, bidding strategy) with documented learnings shared across team
Onboard and mentor 1-2 junior team members, establishing UA best practices documentation
Achieve 20%+ YoY ROAS improvement through platform optimization and creative iteration across portfolio
Build and scale top 2-3 high-performing cohorts, documenting and replicating winning UA patterns across games
Lead cross-functional project with Product/Creative teams to integrate learnings into go-to-market strategy for new launches
Mentor team to identify and test 2 innovative organic/viral growth tactics, moving beyond paid-only strategy
KPIs You'll Own
Return on Ad Spend (ROAS)
Primary driver of UA efficiency across portfolio—track by platform, creative, and cohort to optimize spend allocation.
Cost Per Install (CPI)
Negotiate and reduce CPI by 10-15% quarterly through platform relationships and audience optimization.
7-Day Retention Rate
Quality metric ensuring you're acquiring engaged users, not just volume—target 35%+ for casual games.
Lifetime Value (LTV)
Track 30/60/90-day LTV to validate UA cohort quality and inform CPI/ROAS targets.
Campaign Scale
Monthly spend and install volume across platforms—scale winners while maintaining ROAS thresholds.
Tools & Stack
Your Team
Your Manager
Performance Marketing Lead
Current Team
Multi-disciplinary growth team (UA, monetization, video ads, playable ads, influencer marketing specialists)
New role—backfill or expansion to scale portfolio
The Package
Salary
€55K-€75K base
Remote
On-site, Paris HQ with flexible remote days available
Benefits & Perks
Company Intelligence
Voodoo is the #3 mobile publisher worldwide with 7B downloads and 200M+ active users. Founded in 2013, they create chart-topping games (Mob Control, Block Jam) and apps (BeReal, Wizz) with 800+ employees across the globe.
Founded
2013
Team Size
800
Customers
200M+ active users; portfolio includes Mob Control, Block Jam, BeReal, Wizz
Culture
Values candor, freedom, and responsibility. Operational excellence and creativity required to stay ahead of mobile gaming market.
Is This Role For You?
- You've shipped successful UA campaigns at gaming or mobile app companies with proven ROAS track record
- You're fluent with Facebook Ads, TikTok, AppLovin, and MMPs like Appsflyer/Adjust—not just theory, real campaigns
- You thrive in fast-moving environments where you wear multiple hats: analytics, creative direction, platform relationships, team coaching
- You're curious about growth hacking and willing to experiment with organic/viral tactics beyond paid channels
- You want to manage a growing team and influence company-wide growth strategy at a top-tier mobile publisher
- You've only worked B2B SaaS performance marketing—mobile gaming metrics and user behavior are fundamentally different
- You need 100% remote work—this role is on-site in Paris with flexible remote days, not distributed
- You're risk-averse and prefer optimizing existing playbooks—Voodoo demands creative experimentation and innovation to stay competitive
Interview Process
Screening Call
30min with recruiter covering UA background, ROAS strategy examples, and motivation for gaming
Performance Marketing Lead Interview
45min deep dive on past campaigns, metrics, platform expertise, and approach to portfolio management
Case Study / Live Exercise
Analyze a real UA scenario (declining ROAS, new game launch) and present optimization strategy
Team & Culture Fit
Meet with growth team members and hiring manager to assess collaboration style and growth mindset
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.