The Challenge
Topaz is reshaping financial markets with technology, and they need a growth marketer who can orchestrate SEO, paid media, and CRM across multiple channels. You'll own the full digital strategy funnel—from organic visibility to lead qualification—while managing agency partnerships and proving ROI at every step.
Your Mission
Audit current SEO/AEO performance on Topaz properties; identify quick wins and create 90-day optimization roadmap
Establish baseline metrics across Google Ads, Facebook, LinkedIn campaigns; implement A/B testing framework for creative segmentation
Plan and execute first integrated monthly campaign across organic, paid, and email; measure CPQL and CTR improvement
Map and optimize Topaz profiles across directories and local platforms; establish monitoring cadence for regional visibility
Grow organic traffic 30%+ through SEO/AEO strategy; secure 3+ high-authority backlinks in fintech space
Reduce CPQL by 25% across paid channels through creative testing, audience segmentation, and landing page optimization
Build and operationalize monthly marketing dashboard in Looker Studio; deliver monthly insights report with 3+ actionable recommendations
Strengthen agency partnerships; align 4+ agency partners (SEO, paid, CRO, performance) to quarterly OKRs with clear SLAs
KPIs You'll Own
CPQL (Cost Per Qualified Lead)
Track cost efficiency of lead generation across all paid channels; target 25% reduction YoY.
Organic Traffic & Rankings
Monitor month-over-month growth in organic sessions and keyword rankings for priority fintech-related search terms.
CTR & A/B Test Results
Measure click-through rates and test performance across creative variants to optimize conversion velocity.
ROI by Channel
Calculate return on investment for paid search, social, and content initiatives; reallocate budget to highest performers monthly.
Lead Quality Score
Track lead quality and conversion rates from qualification to closed opportunity with Product Marketing alignment.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or CMO
Current Team
Product Marketing team; collaboration with multiple agency partners (SEO, paid media, CRO, inbound, GEO)
New role or backfill unclear
The Package
Salary
R$65,000-R$85,000 base annually
Remote
On-site in São Paulo, Brazil; hybrid flexibility mentioned
Benefits & Perks
Company Intelligence
Topaz transforms the financial markets through fintech technology. They're a collaborative, growth-oriented team solving complex challenges in financial services with real impact and innovation.
Culture
Multi-disciplinary, collaborative, curiosity-rewarded, protagonist-driven; values data-driven decisions and continuous evolution.
Is This Role For You?
- You've spent 5+ years in digital marketing with proven wins in paid media (Google, Facebook, LinkedIn Ads)
- You're fluent with HubSpot, Google Analytics, and Looker Studio—and you can build dashboards that tell stories
- You thrive owning full-funnel strategy: SEO, paid, CRM, and lead quality metrics across integrated campaigns
- You're comfortable managing agency partnerships and holding teams accountable to clear SLAs and OKRs
- You have fintech or B2B SaaS experience and can speak the language of CAC, LTV, and qualified lead metrics
- You've only managed one marketing channel (e.g., paid-only or organic-only)—this role requires integrated strategy execution
- You lack hands-on experience with HubSpot or equivalent CRM platform; this is non-negotiable
- You're uncomfortable with data analysis or A/B testing; growth here is metrics-driven, not gut-driven
- You can't commit to on-site work in São Paulo; this is an on-site role with some hybrid flexibility, not remote
Interview Process
Screening call
Discuss your 5+ years of digital marketing experience, focus on paid media wins and metrics-driven approach
Case study or portfolio review
Walk through a campaign you led: channels used, metrics tracked, optimization moves, and results achieved
HubSpot & analytics deep-dive
Technical assessment: demonstrate proficiency with HubSpot workflows, Google Analytics, and data visualization
Leadership conversation
Meet with VP Marketing or CMO; discuss vision for integrated digital strategy, agency management philosophy, and growth priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.