Director of Digital Marketing

Position Overview

The Director of Digital Marketing is responsible for leading the digital marketing team, which consist of SEO, Organic Social Media, Paid Media, Content/Email Marketing, Video, and Website Design.

You are responsible for ensuring the digital marketing team operates at a high-level of efficiency, produces excellent work that is profitable, and is aligned with our mission, visions, and values. You will develop strategies and act as the final authority for digital marketing, which includes managing the work of all digital marketing specialists. You will refine, document, and manage best-practices, processes, and training for our digital marketing services to create a highly capable team.

Key Performance Indicators (KPI’s)

• Campaigns performance
• Department growth
• Department Cost of Execution

Core Responsibilities

• Align digital marketing team with company’s mission, vision & values
• Lead, manage, and build digital marketing team
• Act as the final authority for digital marketing strategies
• Monitor and adjust campaigns to achieve client goals
• Manage the efficiency and quality of the department’s execution
• Participate in sales and business development efforts when needed

Skills

• Ability to lead, educate, manage, and inspire
• Creative in nature
• Excellent organization, efficient, and consistent
• Process and task-driven with a knack for planning and documentation
• Community management
• Strategic thinking and decisive
• Excellent written/verbal communication and grammar
• Desire to constantly learn, adapt, and improve

Day to Day Responsibilities

Marketing

• Act as the department’s final authority of all digital marketing strategies
• Ensure quality work is delivered on-time for all campaigns and projects
• Manage assignment, clarity, and completion of all digital marketing tasks
• Review work for all team members and provide individual coaching
• Manage the team’s utilization of project management and other softwares

Management & Leadership

• Lead and manage recruiting efforts
• Develop and manage department organizational structure
• Lead training of new and current team members
• Manage department budget
• Maintain and regularly improve department processes
• Regularly engage in education to improve services offered
• Ensure team’s alignment with company's mission, vision, and values
• Work with executive team to innovate and grow department

Growth Opportunities

• Innovate or refine current offerings that align with the company’s visions
• Improve processes and quality of work to “raise the bar” of this department
• Develop training system to properly train and manage new members of the Digital Marketing team

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• Flexible schedule
• Paid time off
• Referral program

Education:

• Bachelor's (Preferred)

Experience:

• Digital Marketing: 2 years (Required)

Work Location: In person