The Challenge
Rappi is a $2.1B+ Latin American on-demand delivery giant competing across 13 countries. You'll own SEO strategy to drive organic visibility and user acquisition at scale-from content to technical optimization.
Your Mission
Audit current SEO performance across key markets; identify top 20 high-impact opportunities (technical, content, backlink gaps)
Launch 3 pillar content clusters targeting high-intent delivery keywords; establish content calendar and editorial workflow
Fix critical technical SEO issues (crawlability, Core Web Vitals, site structure); improve mobile usability scores by 15%
Build baseline keyword rankings dashboard; establish monthly reporting cadence for stakeholders
Grow organic traffic 40%+ YoY; achieve top 3 rankings for 50+ high-volume keywords across markets
Scale content production to 2-3 pieces/week; achieve 2M+ monthly organic impressions
Establish link-building program; acquire 30+ high-quality backlinks from relevant domains
Reduce time-to-first-byte by 25%; improve Largest Contentful Paint scores to <2.5s across mobile and desktop
KPIs You'll Own
Organic Traffic Growth
Month-over-month and YoY growth in sessions from organic search.
Keyword Rankings
Number of tracked keywords in top 3, top 10, and top 20 positions.
Organic Conversions (Signups/Orders)
Revenue-attributed orders or user signups directly from organic search.
Core Web Vitals Score
LCP, FID, CLS performance; target Green in PageSpeed Insights.
Backlink Authority
Domain Rating and referring domain growth; quality over quantity.
Content Engagement
Avg. time on page, scroll depth, and return visitor rate for SEO content.
Tools & Stack
Your Team
Your Manager
Head of Growth or Marketing Lead (to be confirmed)
Current Team
You'll likely work with content writers, paid marketing team, and product/engineering for technical SEO implementation
New hire to scale organic channel
The Package
Salary
$30K-$45K base
Remote
100% Remote (Latam-based preferred, flexible timezone)
Benefits & Perks
Company Intelligence
Rappi is Latin America's leading on-demand delivery platform, operating in 13 countries with 40M+ users. Founded 2015, backed by SoftBank and others. Focus on super-app expansion (commerce, food, financial services).
Founded
2015
Team Size
5000
Funding
$2.1B+ valuation (SoftBank Series E lead)
Customers
40M+ users across Latam
Culture
Fast-paced, data-driven, multi-market growth mindset
Is This Role For You?
- You've grown organic traffic 30%+ YoY for a marketplace, fintech, or e-commerce platform
- You're comfortable with limited resources and prioritizing high-ROI SEO initiatives ruthlessly
- You speak Spanish or Portuguese and understand Latam search behavior differences
- You can work independently but collaborate effectively with content, product, and paid teams
- You nerd out on technical SEO and can audit/fix crawlability and Core Web Vitals issues
- You need hands-on management or weekly check-ins to stay focused; Rappi expects self-direction
- You're SEO-only and won't touch content strategy, technical implementation, or cross-functional collaboration
- You lack experience with marketplaces or multi-market SEO scaling (Rappi's playbook is complex)
Interview Process
Intro call with Recruiter
15-20 min screening on background and SEO philosophy
Take-home SEO audit
Analyze Rappi's site (or similar); identify top 5 opportunities with prioritization rationale
Deep-dive interview
Lead with product/marketing; discuss campaign case studies, metrics, and Latam market knowledge
Final conversation
Hiring manager or director; discuss team structure, roadmap, and long-term vision
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.