Senior Salesforce Marketing Cloud

Accountabilities:

• Develop, configure, and continuously evolve solutions using Salesforce Marketing Cloud.

• Build and optimize campaigns, customer journeys, automations, and personalized communications across the platform.

• Design and implement integrations between Salesforce Marketing Cloud, other Salesforce products, and external systems.

• Develop solutions using AMPscript, SQL, JavaScript, and Salesforce Marketing Cloud APIs.

• Create and manage audience segmentation using Data Extensions, Lists, SQL queries, and other data-management capabilities.

• Configure and evolve communications across Email, Mobile, Push, and other supported channels.

• Implement, monitor, and analyze A/B tests to improve campaign performance and customer journeys.

• Provide technical support for existing solutions, troubleshoot issues, and identify opportunities to improve platform performance and reliability.

• Partner with Marketing and Technology stakeholders to define technical solutions, establish best practices, and translate business needs into scalable implementations.

• Contribute to Salesforce Marketing Cloud implementation projects and continuous platform evolution.

• Identify technical challenges and recommend improvements to existing solutions, integrations, and marketing processes.

Requirements

• Solid professional experience developing solutions with Salesforce Marketing Cloud.

• Strong hands-on experience with Journey Builder, Content Builder, Automation Studio, and Email Studio.

• Practical knowledge of Mobile Studio and the implementation of Push campaigns.

• Strong experience with AMPscript, SQL, and JavaScript.

• Experience working with Data Extensions, audience segmentation, data manipulation, and SQL-based data processes.

• Proven experience integrating Salesforce Marketing Cloud with external platforms and systems through APIs and data exchange mechanisms.

• Experience designing and implementing customer journeys, campaigns, automations, and personalized communications within Salesforce Marketing Cloud.

• Knowledge of A/B testing methodologies and campaign optimization techniques.

• Strong analytical and troubleshooting skills, with the ability to identify technical problems and propose effective improvements.

• Experience working collaboratively with Marketing, Technology, and other cross-functional teams.

• Salesforce Marketing Cloud implementation experience is a strong advantage.

• Salesforce Marketing Cloud Email Specialist or Marketing Cloud Consultant certification is desirable.

• Knowledge of other Salesforce solutions, such as Sales Cloud, Service Cloud, or Data Cloud, is a plus.

• Experience with Salesforce Personalization, Salesforce Intelligence, or Agentforce is an advantage.

• Previous experience in data-driven marketing and digital transformation initiatives is desirable.

Benefits

• Health and dental insurance.

• Meal and food allowance.

• Childcare assistance.

• Extended parental leave.

• Access to fitness, health, and wellness professionals through Wellhub (Gympass) and TotalPass partnerships.

• Profit Sharing and Results Participation (PLR).

• Life insurance.

• Continuous learning opportunities through a dedicated corporate learning platform.

• Access to online health, mental health, physical wellness, and well-being resources.

• Pregnancy and responsible-parenting courses and support.

• Partnerships with online learning and professional development platforms.

• Access to language-learning resources.

• Employee discount programs.

• Inclusive environment with dedicated health and well-being teams, inclusion specialists, and affinity groups.

• Opportunities to work within a global technology and innovation environment.

• For professionals based in the Campinas Metropolitan Region, office attendance is required according to the applicable hybrid-work policy.

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