CDD - Client Marketing Director | BYREDO

Rejoignez Byredo, une marque de luxe, en tant que Client Marketing Director pour un contrat de 6 mois. Vous serez responsable de la stratégie CRM, de la gestion du programme de clienteling, des insights consommateurs et de la technologie CRM. Vous devez avoir 6 à 10 ans d'expérience dans le CRM, le clienteling ou le marketing client, de préférence dans le secteur du luxe, de la beauté, de la mode ou du retail premium.

Key Missions

Profile

Description du profil :

Seeked profile

Experience

• 6 to 10 years of experience in CRM, clienteling, customer engagement or customer marketing.
• Experience in luxury, beauty, fashion or premium retail strongly preferred.
• Experience working in an international environment.

Skills

• Analytical, business-oriented and customer-centric.
• Strong communicator, able to align stakeholders.
• Fluent English required; French is a plus.

Nous proposons :

Ce que vous allez aimer chez nous

• Une culture de travail entrepreneuriale, créative et accueillante
• Des opportunités d’apprentissage et de développement
• Une entreprise internationale avec de nombreuses opportunités d’évolution professionnelle
• Une rémunération et des avantages compétitifs

About the role

We are looking for a business-oriented

Client Marketing Director

to join Byredo for a

6-month maternity leave cover

. The role will ensure continuity of the global client marketing, CRM and clienteling roadmap, by guiding priorities, coordinating stakeholders and supporting the teams.

The successful candidate will bring structure, business sense and the ability to align teams in a fast-moving international luxury environment.

Key responsibilities

CRM strategy & activation

• Define and steer global CRM priorities across the customer lifecycle.
• Support CRM teams in planning marked actions, ensuring consistency with business objectives and market needs.
• Monitor performance and identify opportunities to improve segmentation, personalisation and activation impact.

Clienteling program management

• Coordinate the global clienteling roadmap and governance.
• Accompany clienteling teams in deploying key actions, tools and adoption plans.
• Share best practices and facilitate market follow-up to drive execution excellence.

Consumer insights & performance

• Track acquisition, retention, reactivation and client engagement performance.
• Partner with Analytics to translate customer insights into clear business recommendations.
• Prepare concise executive summaries for senior stakeholders.

CRM technology & projects

• Represent business needs in CRM and client engagement projects.
• Coordinate with IT, external partners and internal owners to support smooth delivery.
• Contribute to data quality and customer experience governance.

Team leadership

• Manage and support the Client Marketing team, ensuring clear priorities and continuity.
• Maintain strong collaboration across functions, regions and operational teams.

About Puig France

Maison de marques de beauté et de mode.