Marketing Manager

Location: Remote (US) · company based in the San Francisco Bay Area

Type: Full-time

About us

Most “AI phone” products are apps sitting on top of the network. We’re building at the carrier layer itself, which lets us do things an app simply can’t.

The product already runs on real phones and real US networks, and we’re heading into public launch. [The team behind it has shipped eSIM and connectivity products used by millions of people worldwide], so we know how to build telecom that actually works. Now we’re bringing that experience to a much bigger idea.

It’s a rare chance to define a new category, with a small team that moves fast and gives real ownership from day one.

The role

You own how we go to market: who we are for, what we say, where we show up, and how our

first 10,000 subscribers find us.

What you will do

• Define our target customer, positioning and plan packaging story, then plan and run the public launch
• Build and test the first acquisition channels: paid social and search, creators and reviewers, communities, referral, plan-comparison sites, PR
• Own the funnel from first visit to an activated line (site, checkout, eSIM activation, number port-in) and fix where people drop off
• Work with product on onboarding, lifecycle messaging and churn
• Produce the website, social, email and launch content, writing most of it yourself
• Set up attribution and report CAC, activation rate, churn and payback honestly
• Keep our advertising claims within carrier, FCC and FTC rules

What we are looking for

• 4+ years in marketing, with hands-on experience at an MVNO, prepaid brand or wireless carrier, or equivalent experience marketing a consumer (B2C) subscription product
• Firsthand knowledge of a subscription funnel: acquisition, activation, retention, churn.
• Telecom specifics (port-in, ARPU, plan packaging) are a strong plus
• You have run campaigns yourself, not only managed agencies
• Comfortable with a small budget and incomplete data
• Clear writing; you can explain a technical product to a non-technical person
• You use AI tools in your daily work

Nice to have:

• launch experience at an early-stage company
• creator or community-led growth
• eSIM or DTC subscription experience

What we offer

• 80, 000-120,000 base, depending on experience
• Early-employee equity
• Unlimited PTO
• Fully remote team

To apply

Send your résumé and a short note on a launch or growth result you are proud of to

shaocheng@kiny.ai. Applicants must be authorized to work in the US

Pay: $80,000.00 - $120,000.00 per year

Work Location: Remote