The Challenge
Joyful Health is fixing a $125B problem: healthcare practices hemorrhaging revenue through broken payment systems. You'll build their entire growth engine from scratch with proven investors (MongoDB, KAYAK founders) backing a mission that actually matters.
Your Mission
Define and lock Joyful's growth strategy: which channels, partners, and events drive warm pipeline for healthcare practices
Establish baseline metrics across inbound channels and set quarterly KPI targets aligned with sales funnel requirements
Launch 2-3 high-impact ecosystem activations (events, partnerships, or community initiatives) that generate qualified leads
Build growth ops infrastructure: funnel tracking, lead scoring, campaign measurement, and reporting dashboards
Scale inbound pipeline to 2-3x initial volume with <$X CAC and >40% conversion rates from ecosystem-sourced leads
Build repeatable, scalable programs across events, content, and partnerships that generate consistent warm pipeline monthly
Hire and onboard 2-3 growth team members (demand gen, partnerships, or community manager) based on strategy priorities
Establish Joyful as a recognized voice in healthcare finance: speaking slots at major conferences, thought leadership content, strong community presence
KPIs You'll Own
Pipeline Generated by Channel
Track MQLs, SQLs, and revenue by inbound source (events, partnerships, content, community) to optimize spend allocation.
Cost Per Qualified Lead
Measure CAC by channel to ensure efficiency and scale only what works for your healthcare practice buyer.
Ecosystem Lead Conversion Rate
Monitor how well ecosystem-generated leads convert to customers vs. cold outreach-the signature of trusted growth.
Monthly Recurring Revenue from Growth Initiatives
Connect pipeline to closed revenue so you can see the real impact of your strategy on company growth.
Attendance & Engagement at Events/Partnerships
Track quality and attendance at your programs to validate which activations deserve scaling investment.
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Sales team and RCM experts; growth function is new
Founding role-you'll build and manage a growth team of 2-3 people within 6 months
The Package
Salary
$175K-$220K base
Remote
On-site in NYC, 3 days/week minimum in office
Benefits & Perks
Company Intelligence
Joyful Health is building an AI-powered financial operating system for healthcare practices. The team spent 10 months as fractional CFOs for dozens of practices, validating the problem before building. Fresh funding from top-tier investors (MongoDB & KAYAK founders) positions them to scale quickly.
Funding
Recent funding round (Series A or comparable) led by MongoDB & KAYAK founders
Customers
Private healthcare practices of all sizes
Culture
Mission-driven, hands-on founding team, focus on solving real pain (not healthcare tech theater)
Is This Role For You?
- You've built a growth function from scratch or scaled one at a similar-stage company (Series A/B SaaS)
- You know how to generate warm, ecosystem-driven pipeline and turn relationships into revenue
- You're comfortable with NYC on-site work 3 days/week and want stability after years of chaos
- You believe in the mission and want to shape an industry-not just optimize funnels
- You have real budget ownership experience and can measure what works vs. what doesn't
- You need fully remote-this role requires regular in-office presence in NYC
- You're a pure demand gen operator; this role requires strategic leadership and team building
- You don't have 5+ years of B2B SaaS growth experience or equivalent proven track record
- You're risk-averse or waiting for the perfect job-this is a founding role with uncertainty built in
Interview Process
Initial call with CEO
20-30 min screening on your go-to-market experience, mission fit, and what you'd do in first 90 days
Deep dive with CEO + Sales lead
1 hour on growth strategy: how you'd approach the healthcare market, channel strategy, and partnership thinking
Working session (optional)
Async or live case study: you outline a growth roadmap for Joyful's first 6 months
Final conversation with CEO + board member
Culture fit, decision-making style, and alignment on role scope and impact
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.