Senior Social Media & Creator Growth Manager

Accountabilities:

• Develop and execute end-to-end social media strategies across TikTok, Instagram, YouTube Shorts, and emerging platforms to drive audience growth, engagement, and revenue impact.

• Build structured content calendars and campaign roadmaps aligned with product launches, marketing initiatives, and business priorities.

• Identify high-performing content formats, scale successful concepts, and continuously optimize based on performance data and audience insights.

• Collaborate with paid media teams to amplify top-performing organic content and maximize cross-channel performance.

• Build, manage, and scale a creator and influencer program, including sourcing talent, managing relationships, and negotiating collaborations.

• Create clear and effective creative briefs to guide creators in producing high-converting UGC and brand-aligned content.

• Define and maintain a consistent brand voice across all social platforms, ensuring messaging aligns with product storytelling and audience engagement goals.

• Oversee social content workflows, SOPs, and production systems to improve efficiency, output, and quality across teams and freelancers.

• Lead community engagement efforts, including comments, DMs, and audience interactions to strengthen brand loyalty and retention.

• Track and analyze key performance metrics, translating insights into actionable strategies that improve engagement, conversions, and revenue attribution.

Requirements:

• 5+ years of experience in social media, creator marketing, growth marketing, or content strategy roles, ideally within e-commerce or DTC environments.

• Proven track record of scaling social media accounts on TikTok, Instagram, and/or YouTube Shorts.

• Strong expertise in short-form content strategy, UGC production, and creator-led marketing models.

• Experience building and managing influencer, ambassador, or creator partnership programs.

• Demonstrated ability to design and optimize content systems, workflows, and scalable production processes.

• Strong analytical skills with the ability to interpret social media performance data and optimize for engagement and conversion.

• Experience collaborating closely with performance marketing and paid media teams to drive integrated growth strategies.

• Excellent written communication skills with a strong understanding of brand voice, storytelling, and audience engagement.

• Comfortable working in fast-paced startup environments with shifting priorities and high growth expectations.

• Strong organizational and leadership abilities, with experience mentoring or coordinating cross-functional teams and freelancers.

• Openness to working with diverse content categories, including NSFW content where applicable.

Benefits:

• Competitive USD salary.

• Fully remote work flexibility.

• Opportunity to lead and scale a high-impact social media growth function.

• Collaboration with fast-moving teams in a performance-driven environment.

• Exposure to creator ecosystems, cutting-edge social strategies, and e-commerce growth initiatives.

• Autonomy to build systems, shape strategy, and directly influence business results.

• Dynamic startup culture with rapid experimentation and innovation.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1