Global Communications & Marketing Manager - Mining & Materials

Accountabilities:

• Develop and implement the global communications and marketing strategy, ensuring alignment with business priorities and broader organizational objectives.

• Lead strategic marketing initiatives and translate business goals into integrated communications campaigns that strengthen brand awareness, customer engagement, and commercial performance.

• Manage the marketing budget, allocate resources effectively, and use performance data and market insights to optimize investments and maximize results.

• Plan and execute multichannel marketing campaigns across digital platforms, content marketing, advertising, industry events, trade shows, and product or solution launches.

• Strengthen industry positioning and brand authority through thought leadership initiatives, media relations, trade association partnerships, and influencer engagement.

• Oversee executive communications and positioning, developing compelling messaging for internal and external leadership engagements.

• Drive demand generation through digital marketing, marketing automation, social media, and account-based marketing strategies.

• Collaborate with marketing development representatives and sales teams to improve lead generation, lead quality, customer engagement, and conversion throughout the sales pipeline.

• Support internal communications initiatives that strengthen employee engagement, organizational alignment, and company culture through intranet content, newsletters, town halls, and change management communications.

• Develop and oversee customer-focused marketing materials and sales enablement resources, including case studies, videos, presentations, brochures, and white papers.

• Lead, mentor, and develop a small global communications and marketing team, fostering collaboration, accountability, and professional growth.

• Work closely with regional communications managers, business leaders, product management, and sales teams to identify market opportunities, share insights, and coordinate global marketing execution.

• Manage relationships with external agencies, suppliers, and marketing vendors, ensuring high-quality delivery and consistency across campaigns and communication activities.

• Monitor campaign performance, evaluate marketing effectiveness, and continuously refine strategies to deliver measurable business impact.

Requirements:

• At least 10 years of professional experience in B2B marketing or marketing communications, including global responsibilities within a technical, industrial, or engineering-focused environment.

• Proven experience developing and delivering successful global, multichannel marketing and communications strategies.

• Strong understanding of industrial markets, ideally including mining, cement, materials, manufacturing, or related technical sectors.

• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, compelling messages for diverse audiences.

• Demonstrated expertise in digital marketing, including SEO, SEM, social media, content marketing, and marketing automation.

• Strong understanding of demand generation, account-based marketing, lead management, and customer acquisition strategies.

• Experience using data, analytics, and performance indicators to guide marketing decisions, measure campaign effectiveness, and optimize results.

• Proven project management capabilities, with the ability to manage multiple priorities, budgets, deadlines, and complex global initiatives.

• Previous experience managing external agencies, vendors, and strategic marketing partners.

• Demonstrated leadership experience, including the ability to manage, motivate, and develop teams while encouraging collaboration across international and cross-functional environments.

• Strong stakeholder management skills, with the confidence to work closely with senior executives, business leaders, sales teams, and regional marketing professionals.

• Proficiency with Microsoft Office tools and familiarity with CRM and marketing automation platforms such as Salesforce Pardot or equivalent solutions.

• Experience with content management systems such as Sitefinity or Adobe, as well as survey platforms and analytics tools such as Google Analytics.

• Strategic thinking combined with a hands-on approach, allowing you to balance long-term planning with practical campaign execution.

• Excellent organizational, interpersonal, and problem-solving skills, with the ability to operate effectively in a complex international business environment.

Benefits:

• Competitive compensation package aligned with the seniority and scope of the position.

• Flexible working arrangements, with opportunities to work across eligible international locations.

• Opportunities to work within a globally recognized industrial technology environment and contribute to impactful international projects.

• Professional development and career growth opportunities through internal learning, training, and development programs.

• Access to a collaborative international network of experienced professionals and industry experts.

• Opportunities to lead strategic global initiatives and influence business priorities at a senior management level.

• An inclusive and supportive working environment that values diversity, integrity, innovation, and collaboration.

• Employee well-being initiatives and a range of location-specific benefits, rewards, and development programs.

• The opportunity to contribute to solutions supporting more efficient, sustainable, and responsible industrial operations.

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