Executive Director, HCP Marketing

Accountabilities

The Executive Director, HCP Marketing will own the planning and delivery of integrated healthcare professional marketing programs, ensuring alignment with brand strategy, commercial priorities, and launch objectives. Key responsibilities include:

- Translate brand strategy, HCP insights, segmentation, and market research into actionable marketing plans and coordinated programs.

- Coordinate personal and non-personal promotional activities, ensuring HCP initiatives align with broader brand priorities and complement consumer marketing efforts.

- Develop and execute integrated HCP campaigns across digital channels, promotional materials, and other professional engagement touchpoints.

- Oversee HCP content development and channel execution to deliver consistent, relevant messaging throughout the healthcare professional journey.

- Partner with Sales, Sales Training, and Commercial leadership to develop field-facing resources, including detail aids, digital sales aids, and other promotional tools.

- Ensure sales materials address HCP needs, support effective field execution, and remain aligned with approved brand strategy.

- Build and manage speaker bureau and peer-to-peer education programs, including KOL engagement and advisory board initiatives.

- Plan and execute HCP congresses, conferences, and other professional engagement activities, coordinating content, creative assets, timelines, agency deliverables, and internal participation.

- Collaborate with Medical Affairs on disease-state education and appropriate HCP engagement, maintaining clear responsibilities and alignment across functions.

- Coordinate with Commercial leadership and Sales Training to incorporate field insights and ensure HCP initiatives support broader launch readiness.

- Manage day-to-day relationships with creative, media, research, and other agency partners.

- Oversee agency budgets, timelines, deliverables, and performance to ensure efficient execution and alignment with business priorities.

- Coordinate Medical, Legal, and Regulatory (MLR) or Promotional Review Committee (PRC) review processes with relevant stakeholders.

- Manage review timelines, address feedback, and help promotional materials progress efficiently through approval processes.

- Collaborate with Commercial Operations on Veeva and CRM-enabled HCP engagement, campaign execution, and performance measurement.

- Analyze campaign results, engagement data, and field feedback to identify opportunities for optimization and improved program effectiveness.

Requirements The ideal candidate is an experienced pharmaceutical or biotechnology marketing professional with a strong background in HCP engagement, product launches, and cross-functional commercial execution. The role requires:

- At least 12 years of pharmaceutical or biotechnology marketing experience.

- Demonstrated success translating brand strategy into effective HCP marketing programs across multiple channels.

- Experience supporting a pharmaceutical product launch, preferably within a specialty pharmaceutical or biotechnology environment.

- Hands-on experience developing and executing HCP promotional campaigns, field sales materials, digital marketing programs, congresses, and professional engagement initiatives.

- Proven ability to manage creative, media, research, and other external agency partners, including budgets, timelines, deliverables, and execution quality.

- Familiarity with speaker bureaus, peer-to-peer education, KOL engagement, advisory boards, and other HCP engagement strategies.

- Experience coordinating promotional materials through MLR or PRC review processes.

- Ability to collaborate effectively with Medical, Legal, Regulatory, and Commercial stakeholders.

- Understanding of pharmaceutical promotional compliance and the distinct responsibilities of Marketing, Medical Affairs, and Commercial teams.

- Familiarity with Veeva, CRM-enabled HCP engagement, omnichannel marketing, and campaign performance measurement.

- Strong project management skills, with the ability to oversee multiple initiatives simultaneously and deliver high-quality work against launch timelines.

- Excellent communication and collaboration skills, including the ability to influence cross-functional stakeholders and build productive relationships with senior leaders and external partners.

- A hands-on, adaptable approach and the ability to thrive in a lean, evolving organization where strategic planning and execution go hand in hand.

Nice to Have:

- Experience launching a specialty pharmaceutical or biotechnology product in a complex or emerging therapeutic category.

- Background in smoking cessation, pulmonology, addiction medicine, or behavioral health-related therapeutic areas.

- Experience supporting commercial launch readiness through coordination across HCP marketing, consumer marketing, field sales, Medical Affairs, and Sales Training.

Benefits

- Annual base salary range of $290,000-$310,000 USD.

- Eligibility for an annual target bonus.

- Equity compensation, subject to the applicable compensation committee's determination.

- Medical, dental, and vision insurance.

- 401(k) retirement plan.

- Employee Stock Purchase Plan participation.

- Company-paid life insurance.

- Short-term and long-term disability coverage.

- Paid time off and company holidays.

- Fully remote working arrangement for candidates residing anywhere in the continental United States.

- Travel of up to approximately 25% for events, conferences, and company meetings.

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