Director, Growth & Product Marketing

Accountabilities:

• Lead product positioning and messaging strategies, translating product features and capabilities into clear, compelling value propositions tailored to creators, backers, and other marketplace audiences.

• Develop and execute go-to-market (GTM) strategies for new products and feature launches, driving awareness, engagement, and adoption across both sides of the marketplace.

• Establish and manage standardized launch and promotional packages, creating tiered offerings with clearly defined deliverables that can be consistently sold by Outreach teams and delivered by Marketing.

• Build and lead sales enablement initiatives, providing the Outreach team with effective pitch materials, sales presentations, messaging frameworks, competitive positioning, and training resources.

• Develop strategies and resources that improve sales effectiveness, increase conversion rates, and ensure consistency across customer-facing activities.

• Lead demand generation programs designed to generate qualified leads and strengthen the Outreach pipeline, including webinars, open calls, referral initiatives, and other acquisition campaigns.

• Establish scalable marketing processes, operational workflows, tools, and briefing systems to improve efficiency and collaboration across teams.

• Work closely with Product, Outreach, and Lifecycle Marketing teams to align product launches, marketing initiatives, and commercial priorities.

• Define and monitor key performance indicators (KPIs) related to product adoption, sales enablement effectiveness, demand generation, and promotional package performance.

• Analyze campaign results, product performance, and commercial outcomes to identify opportunities for optimization and continuous improvement.

• Build scalable marketing systems and frameworks that transform individual campaign activities into repeatable programs supporting long-term business growth.

• Provide strategic leadership and direction for the growth and product marketing function, establishing best practices and supporting the organization's evolving marketing and commercial model.

Requirements:

• Significant experience in product marketing, growth marketing, or a related strategic marketing leadership role.

• Proven track record of building and scaling marketing functions, programs, and operational processes from the ground up.

• Strong expertise in product positioning, messaging, and value proposition development, with the ability to translate complex product capabilities into engaging audience-focused narratives.

• Demonstrated experience developing and executing go-to-market strategies for products, features, or services.

• Solid background in sales enablement, including developing sales materials, competitive messaging, training programs, and resources that measurably improve commercial team performance.

• Experience designing scalable promotional offerings, marketing packages, or structured commercial programs.

• Proven ability to lead demand generation initiatives and develop effective strategies for generating qualified leads and supporting sales pipelines.

• Strong analytical capabilities, with experience defining KPIs, evaluating performance, interpreting marketing data, and implementing data-driven improvements.

• Excellent understanding of CRM strategy, marketing automation platforms, and modern marketing technology ecosystems.

• Demonstrated ability to work cross-functionally and influence stakeholders across Product, Sales, Outreach, and Marketing teams.

• Strong strategic thinking and operational execution skills, with the ability to balance long-term planning and hands-on delivery.

• Exceptional communication, presentation, and leadership skills, with the ability to align diverse teams around shared objectives.

• Comfortable working in fast-paced, evolving environments, demonstrating adaptability, initiative, and a strong results-oriented mindset.

• Experience within a global marketplace, technology platform, creative industry, or digital business environment would be an advantage.

Benefits:

• Fully virtual and remote-first working environment, subject to applicable employment location eligibility.

• High-impact leadership opportunity with ownership of a new and strategically important marketing function.

• Significant autonomy to shape product marketing strategy, growth initiatives, and go-to-market operations.

• Opportunity to collaborate with multidisciplinary teams across Product, Marketing, and commercial functions.

• Exposure to a global creative marketplace and innovative digital products.

• Opportunity to build scalable systems, influence business strategy, and drive measurable organizational growth.

• Inclusive and collaborative workplace culture that values diversity, employee development, and individual contributions.

• Supportive environment that encourages employee autonomy, participation in decision-making, and professional growth.

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