Analista de Marketing Growth & Performance

Accountabilities:

In this role, you will be responsible for driving acquisition performance and optimizing marketing efficiency across digital channels:

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads and Meta Ads

• Monitor and analyze key performance metrics including CPL, CAC, ROI, ROAS, and conversion rates

• Design and run continuous experiments on creatives, ad copy, audiences, offers, and landing pages

• Identify bottlenecks and improvement opportunities across the sales and marketing funnel

• Collaborate with commercial teams to enhance lead quality and conversion performance

• Support growth strategies focused on acquisition, scaling, and performance optimization

• Transform data insights into actionable recommendations to improve campaign results

• Maintain continuous reporting and performance tracking to guide decision-making

Requirements We are looking for a performance-driven marketing professional with strong analytical and execution capabilities:

• Experience in Performance Marketing, Growth Marketing, or Paid Traffic Management

• Hands-on experience with Google Ads and Meta Ads campaigns

• Strong understanding of acquisition metrics and digital performance analysis (CPL, CAC, ROI, ROAS, etc.)

• Experience working with CRM platforms and marketing automation tools such as HubSpot or RD Station

• Ability to interpret data and translate insights into practical marketing actions

• Strong experimentation mindset with experience in A/B testing and optimization

• Solid understanding of funnel dynamics and conversion optimization strategies

• Highly analytical, detail-oriented, and results-driven profile

• Strong communication and collaboration skills with cross-functional teams

Nice to have:

• Experience in accounting firms or recurring service-based businesses

• Background in high-growth, performance-driven marketing environments

• Advanced proficiency in paid media platforms and marketing automation tools

Benefits

• Vale Refeição (benefício alimentação) via Caju card, without employee discount

• Vale Transporte paid in cash, fully flexible use

• Health plan (Unimed), with 50% coverage provided by the employer

• Dental plan (SulAmérica) for complete oral health support

• Birthday day off (Folga de Aniversário)

• Gympass access for gyms and wellness platforms

• Pharmacy discount program on medications

• Free telemedicine and telepsychology support (Conexa Saúde)

• Discounts on educational institutions for professional development

• Daily provision of fruits and juices for employee well-being

• Access to beverages and soft drinks in the workplace

• SESC partnership for leisure and cultural benefits

• Employee referral bonus program

• Fully remote work model

• Working hours: Monday-Thursday 8am-6pm, Friday 8am-5pm

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1