Marketing Manager

The role owns demand generation for a developer-focused SaaS platform, translating technical positioning into campaigns that drive qualified pipeline across inbound and outbound channels.

This is a high-visibility role reporting to the Director of Marketing, with real budget authority and direct influence on messaging, channel mix, and how the product is brought to market.

Key Responsibilities

• Own the demand-gen calendar end-to-end: plan, launch, and optimize integrated campaigns across paid search, paid social, email, and webinars
• Manage the marketing automation stack (HubSpot) including lead scoring, nurture flows, lifecycle emails, and CRM sync with Salesforce
• Run paid acquisition programs across Google Ads, LinkedIn Ads, and partner channels; own budgets and optimize toward CAC and pipeline contribution
• Partner with product marketing and content to build landing pages, battlecards, and campaign assets in Webflow and Figma
• Define KPIs and build reporting dashboards in Looker; present funnel performance and pipeline attribution to leadership monthly
• Run structured A/B tests on messaging, CTAs, and landing page layouts to lift MQL-to-SQL conversion
• Coordinate field and virtual events, including sponsorships, attendee follow-up sequences, and post-event nurture

• 4-7 years of B2B marketing experience, ideally in SaaS or developer tools, with demonstrated pipeline impact
• Hands-on expertise with HubSpot or Marketo, GA4, and paid media platforms (Google Ads, LinkedIn Campaign Manager)
• Solid grounding in full-funnel analytics: attribution modeling, funnel math, and cohort analysis
• Strong copywriting instincts; can draft and edit campaign copy without waiting on an agency
• Experience managing $500K+ annual media budgets and agency/vendor relationships
• Bachelor's degree in marketing, communications, or equivalent practical experience
• Bonus: experience with PLG motion, SEO ownership (Ahrefs/Semrush), or marketing ops certifications (HubSpot, Salesforce)