The Challenge
Emma is the world's largest D2C sleep brand scaling across 35+ countries. You'll own performance marketing strategy and execution across multiple markets, driving growth through data-backed channel optimization and marketing automation.
Your Mission
Map current performance across all digital channels (Google Ads, Facebook Ads, SEO, Affiliate) and identify immediate optimization opportunities
Build channel-by-channel baseline metrics and establish reporting cadence for country marketing teams
Launch 3 A/B tests across paid channels to validate hypotheses and establish testing framework
Document current marketing automation workflows and identify 2-3 quick wins for implementation
Increase overall marketing efficiency by 15-20% through channel optimization and audience refinement
Implement marketing automation for at least 2 key customer journeys, improving conversion rate by 10%+
Develop and launch a new growth channel or strategy that contributes 5-10% incremental revenue
Create a quarterly performance dashboard and insights report enabling data-driven decision-making across teams
KPIs You'll Own
ROAS by Channel
Track return on ad spend across Google Ads, Facebook, and Affiliate to optimize budget allocation
Customer Acquisition Cost (CAC)
Measure CAC by market and channel to identify most efficient growth levers
Conversion Rate by Stage
Monitor funnel conversion rates to identify bottlenecks and optimization opportunities
A/B Test Learnings
Track number of tests run monthly and impact of winning variants on revenue
Marketing Automation Adoption
Measure percentage of customer journeys automated and resulting efficiency gains
Tools & Stack
Your Team
Your Manager
Head of Performance Marketing or Country Marketing Lead (not specified)
Current Team
Part of Performance Marketing team supporting Country Marketing teams across multiple regions
New role to support multi-market performance marketing operations
The Package
Salary
$55K-$75K MXN annually (estimated 2026 market for Mexico City, mid-level manager role)
Remote
On-site in Mexico City with hybrid home office policy
Benefits & Perks
Company Intelligence
Emma is the world's largest D2C sleep brand, founded in 2015 and operating across 35+ countries with 25+ stores. The company develops premium sleep products and is recommended by leading consumer associations globally.
Founded
2015
Customers
D2C customers globally across EMEA, APAC, Americas
Culture
Collaborative, knowledge-sharing culture with 60+ nationalities represented. Team-oriented with emphasis on ownership, impact, and continuous learning.
Is This Role For You?
- You have 4+ years hands-on experience with Google Ads and performance marketing channels
- You're quantitatively minded and love extracting insights from data to drive decisions
- You thrive in fast-paced, multi-market environments and can juggle complexity
- You want to own both strategy and execution—not just analysis in a spreadsheet
- You're comfortable diving deep into customer journeys and identifying optimization levers
- You need remote flexibility—this is on-site in Mexico City
- You prefer big-picture strategy over hands-on implementation and A/B testing
- You lack quantitative skills or experience with Google Ads, Facebook Ads, or similar platforms
- You're not comfortable with ambiguity across multiple markets—you'll own both strategy and ops
Interview Process
Phone Screen
Alignment on role expectations, background in performance marketing channels, and experience with Google Ads
Technical Case Study
Likely a performance marketing scenario analyzing channel data, identifying optimization opportunities, or designing an A/B test
Team Interviews
Conversations with Performance Marketing lead and Country Marketing stakeholders to assess collaboration fit
Culture Fit Discussion
Discussion about working style, ownership mentality, and ability to work across international teams
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.