Growth Analytics Sr Analyst

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

About The Team/role

The Campaign Team is responsible for planning, designing and executing campaigns that support directly business growth at DiDi Food.

In this role, you'll be...

• Campaign Strategy & Growth: Design and execute high-impact campaign strategies focused on scalable business growth and operational efficiency.
• 360° Integration: Lead end-to-end campaign lifecycles by collaborating with Product, Commercial, Marketing and other Cross Functional teams to build solid strategies and execution of campaigns, including but not limited to user communications, product iterations, etc., ensuring every touchpoint delivers a seamless user experience.
• Campaign Oversight: Using data insights to pivot and improve performance on the fly. Drive merchant strategy and financial performance through rigorous budget forecasting, real-time data analysis, and post-mortem ROI reviews.

• 3–5+ years of experience in growth, strategy, or operations (ideally in Food delivery, Grocery, Ridesharing, E-commerce, Fintech, or a fast-paced Tech environment).
• Strategic Thinking and Adaptability: Comfortable with ambiguity and able to pivot strategies based on data and market insights.
• Data and Finance Understanding: Strong ability to interpret complex data and manage budget with a focus on ROI. Data skill (SQL / Python / etc) is a plus.

We create user value

We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven

We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration

Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity

Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth

We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion

Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams

At DiDi, we believe that our differences are our biggest source of strength. That’s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.