The Challenge
DiDi Food is scaling aggressively across Latin America and needs a Growth Analytics Manager to design and execute data-driven campaigns that move the needle on user acquisition and merchant performance. You'll own the full campaign lifecycle—from strategy through execution—collaborating across Product, Commercial, and Marketing teams to drive measurable business growth.
Your Mission
Audit current campaign performance and establish baseline metrics; identify 2-3 high-impact campaign opportunities to pilot
Build data infrastructure and reporting dashboards for real-time campaign tracking across key channels
Launch and optimize first 2 cross-functional campaigns with clear ROI targets and post-mortem reviews
Establish campaign forecasting model and budget allocation framework with Product and Finance teams
Scale top-performing campaigns by 3x+ while maintaining or improving unit economics and ROAS
Design and implement merchant incentive strategy tied to financial performance metrics
Reduce campaign iteration cycle time by 50% through improved data analysis and automated insights
Deliver comprehensive quarterly business review showing campaign impact on GMV, CAC, and LTV
KPIs You'll Own
Campaign ROAS
Return on ad spend for each major campaign initiative; target >3:1 for paid channels
User Acquisition Cost (CAC)
Cost per new user acquired through campaigns; benchmark against historical cohorts
Merchant Activation Rate
Percentage of targeted merchants who engage with campaigns and increase order volume
Campaign Velocity
Time from concept to launch to optimization; track against 2-week sprint target
Gross Margin Impact
Net contribution to platform profitability after accounting for campaign spend and incentives
Tools & Stack
Your Team
Your Manager
Campaign Team Lead or VP Growth (not specified)
Current Team
Cross-functional: Product, Commercial, Marketing, Finance stakeholders
New role or backfill not specified
The Package
Salary
$65K-$85K base
Remote
On-site in Mexico City Metropolitan Area
Benefits & Perks
Company Intelligence
DiDi Global is the world's leading mobility technology platform operating across Asia-Pacific, Latin America, and Africa. Beyond ride-hailing, they've expanded into food delivery (DiDi Food), grocery, freight, and financial services. They're focused on using AI and data to solve transportation and employment challenges.
Culture
Data-driven, integrity-focused, collaborative, and growth-oriented with emphasis on diversity and learning from mistakes
Is This Role For You?
- You've spent 3-5+ years in growth/strategy at high-velocity companies (food delivery, ridesharing, e-commerce, fintech)
- You're fluent in SQL or Python and comfortable pulling your own data to answer business questions
- You thrive with ambiguity and can pivot strategies rapidly based on real-time performance signals
- You obsess over unit economics, budget ROI, and can translate complex datasets into actionable insights
- You're energized by cross-functional collaboration and can communicate with Product, Finance, and ops teams equally well
- You need a fully remote setup or flexible location options; this is strictly on-site in Mexico City
- You prefer waterfall planning over rapid experimentation and iteration cycles
- You've only worked in corporate settings where data infrastructure is mature; DiDi may require you to build it from scratch
Interview Process
Initial Screening
Phone/video conversation on growth background and relevant campaign experience
Case Study or Take-home
Likely a campaign strategy or data analysis exercise to assess analytical rigor and strategic thinking
Manager Interview
Deep dive on campaign planning, cross-functional collaboration, and how you'd approach DiDi Food's specific challenges
Stakeholder Round
Conversations with Product, Commercial, or Finance partners to evaluate collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.