The Challenge
A leading global social marketing innovator is scaling their creator advertising programs and needs someone to own campaign launches, partner relationships, and performance optimization across major platforms. You'll directly shape how brands connect with millions through creator partnerships.
Your Mission
Launch 3-5 social media advertising campaigns across primary platforms (TikTok, Instagram, YouTube) with documented performance baselines
Establish communication cadence with 10+ content creator partners; document feedback and relationship health metrics
Execute 2-3 A/B testing experiments on ad creative, audience targeting, or messaging; analyze results and recommend optimizations
Build content review process ensuring 100% brand standard compliance across all creator-facing materials
Grow total campaign reach by 25-40% through strategic creator partnerships and platform optimization
Reduce campaign launch cycle time by 30% through streamlined internal workflows and creator communication protocols
Identify and implement 2-3 new advertising strategies based on A/B test learnings; document playbooks for team scaling
Deliver quarterly performance deck to leadership with key metrics, creator insights, and strategic recommendations for program growth
KPIs You'll Own
Campaign Performance (CTR, Conversion Rate, ROAS)
Track click-through rates, conversion metrics, and return on ad spend across all active social campaigns.
Creator Partner Satisfaction & Retention
Monitor relationship health through communication responsiveness, program update timeliness, and partner feedback scores.
A/B Test Velocity & Learnings
Measure number of experiments launched, statistical significance achieved, and actionable insights delivered per quarter.
Content Approval Speed & Compliance
Track turnaround time for content review and percentage of submissions meeting brand standards on first review.
Tools & Stack
Your Team
Your Manager
Social Marketing Program Lead (reporting structure not specified)
Current Team
Not specified; likely cross-functional team including creators, internal marketing, and operations
New role to scale creator advertising programs
The Package
Salary
$65K-$85K base
Remote
On-site in New York, NY; Full-time permanent role
Benefits & Perks
Company Intelligence
Aquent is a talent platform connecting marketing, creative, and design professionals with global brands. Their client is a leading social marketing innovator empowering creators and driving impactful advertising campaigns across platforms. This is a high-growth environment where you'll work directly on creator partnerships and digital advertising at scale.
Team Size
500+
Customers
Global brands leveraging creator marketing
Culture
Dynamic, innovative, direct impact on digital content strategy and creator partnerships
Is This Role For You?
- You've run 2+ years of hands-on social media ad campaigns and know how Meta, TikTok, and YouTube ads actually perform
- You're comfortable communicating with non-traditional partners (creators) and excel at relationship management through clear, empathetic email and messaging
- You love experimenting-A/B testing, trying new strategies, and documenting what works for the team to scale
- You can juggle strategy (campaign planning) with execution (ad optimization, creator comms, content review) without dropping the ball
- You're curious about content creation and understand what makes creator-driven advertising different from traditional brand campaigns
- You're looking for a pure strategy role-this is 50% hands-on execution, 50% planning and partner management
- You haven't managed social advertising campaigns or run A/B tests on paid platforms; this role needs that core skill
- You prefer working with enterprise clients over creator partnerships; managing creator relationships and communication style is core here
Interview Process
Initial Screening
Aquent recruiter discusses your digital advertising experience, creator relationship examples, and A/B testing background
Case Study / Portfolio Review
Walk through 1-2 social campaigns you've launched, metrics achieved, and any experiments you've run; discuss optimization decisions
Team Interview
Meet with hiring manager and cross-functional partners (likely product/operations) to assess collaboration style and strategic thinking
Communication Exercise
Sample creator outreach or campaign brief writing to evaluate clarity, professionalism, and ability to manage partner expectations
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.