The Challenge
Amazon's Fuse team is building the global playbook for subscription growth through partner channels. You'll own end-to-end partner launches and drive acquisition/retention for Prime, Prime Video, and music services across Brasil-directly impacting millions of customers.
Your Mission
Map 3-5 key partner segments and their customer acquisition/retention benchmarks; establish baseline metrics
Launch go-to-market campaigns for 2 priority partner integrations with forecasted subscriber targets
Build centralized campaign asset library and playbook for partners to reduce launch cycle time
Establish cross-functional working cadence with product, partnerships, and data teams
Deliver against annual Prime/Prime Video subscription forecast from partner channel (specific target TBD)
Create 3+ scalable growth programs (acquisition, retention, engagement) tested with partners and ready for global replication
Reduce partner launch-to-full-adoption timeline by 30% through improved onboarding and support
Establish churn analysis framework and implement 2 retention initiatives showing measurable lift
KPIs You'll Own
New Subscriber Acquisition (Partner Channel)
Monthly/quarterly new Prime and Prime Video signups attributed to partner launches and campaigns.
Partner Launch Success Rate
Percentage of partner launches hitting adoption targets within 90 days of go-live.
Churn Rate & Cohort Retention
30/60/90-day retention curves by partner segment and campaign; month-over-month churn reduction.
Campaign ROI & CPA
Cost per acquisition and return on marketing spend across partner campaigns and segments.
Partner Engagement Score
Internal satisfaction/execution score tracking partner adoption of Amazon-provided assets and recommendations.
Tools & Stack
Your Team
Your Manager
Partner Growth Marketing Lead or Director (reporting structure not specified in posting)
Current Team
Cross-functional Partner Growth Marketing team including product, data science, and partner success
New role
The Package
Salary
$120K-$160K base
Variable
Performance bonus (~15-20% of base, estimated)
Equity
RSU grant (estimated $30K-$50K over 4 years)
Remote
On-site in Greater São Paulo Area
Benefits & Perks
Company Intelligence
Amazon is a $575B+ e-commerce and cloud giant operating in 180+ countries. The Fuse team sits within Corporate Business Development and specializes in partner-led subscription growth across Prime, Prime Video, and Amazon Music Unlimited.
Founded
1994
Team Size
1500000
Funding
Public (NASDAQ: AMZN)
Customers
Hundreds of millions globally; partners span retail, telecom, financial services, and media
Culture
Customer obsessed, data-driven, bias toward action; high bar for execution
Is This Role For You?
- You've built and scaled 2+ successful launch campaigns (B2B2C preferred) with measurable acquisition/retention outcomes
- You live and breathe data: you can pull insights from raw datasets, challenge hypotheses, and make decisions at speed
- You're equally comfortable building strategy and rolling up sleeves to execute (spreadsheets, campaign builds, partner presentations)
- You thrive in fast-paced, ambiguous environments and have a startup mentality despite working at scale
- You have 5+ years of growth/performance marketing experience, ideally in subscriptions, partnerships, or B2B2C
- You need remote flexibility or are unwilling to relocate to São Paulo on-site
- You prefer strategic-only roles and don't want to get hands-on with execution details
- You lack experience with data analysis tools or are uncomfortable building dashboards and interpreting user behavior
- You've never launched or optimized across multiple customer segments or channels simultaneously
Interview Process
Recruiter Screen
Background fit, motivation for Amazon/Brasil, and subscription/partnership experience (30 min)
Hiring Manager Conversation
Deep dive on past campaign launches, metrics you've owned, and approach to partner collaboration (45 min)
Case Study / Take-Home
Partner growth scenario; you'll analyze data, propose campaigns, and present recommendations (1-2 hours)
Cross-Functional Panel
Conversations with product, data science, and partner success leads to assess collaboration style (2+ hours across multiple sessions)
Leadership Round (Optional)
Senior leadership alignment on growth vision and Amazon leadership principles fit
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.