The Challenge
adidas is scaling its digital marketing analytics practice across North America and beyond. You'll own traffic generation and audience strategy, turning raw data into spend optimization and revenue growth—working with a global team to define how marketing performance gets measured.
Your Mission
Audit current traffic and audience measurement framework; identify gaps vs. global standards and create alignment roadmap
Establish baseline KPIs for paid/organic channels, attribution models, and ROI reporting across your assigned focus areas
Deliver first set of channel forecasts and spend efficiency analysis to guide Q1-Q2 marketing budget allocation
Onboard and align with North America Digital Activation, CRM, and Global Analytics stakeholders on reporting cadence
Implement new incrementality testing and attribution framework; show lift on 2+ major paid campaigns
Build automated loyalty/personalization analytics dashboard tracking audience growth and engagement by segment
Develop and roll out media campaign post-mortems and business case templates adopted across markets
Drive 15%+ improvement in paid channel ROAS through spend reallocation based on your analysis
KPIs You'll Own
Marketing Spend Efficiency (ROAS/CPA by Channel)
Track return on ad spend and cost-per-acquisition across paid channels; optimize allocation monthly.
Audience Growth & Reach
Monitor addressable audience expansion month-over-month; measure incrementality of campaigns against baseline.
Attribution Model Accuracy
Validate incrementality testing results; compare multi-touch vs. last-click attribution impact on budget decisions.
Brand Awareness & Engagement
Measure awareness lift, engagement rates, and purchasing behavior across awareness/consideration/conversion funnel.
Forecast vs. Actual
Accuracy of traffic, audience, and spend forecasts; iterate models based on variance analysis.
Tools & Stack
Your Team
Your Manager
Head of North America Digital Marketing or VP Analytics (not specified)
Current Team
Broader traffic generation and audience analytics practice; cross-functional with Digital Activation, CRM, Global Analytics teams
Backfill or new scope expansion (unclear from posting)
The Package
Salary
$95K-$130K base
Remote
On-site in Colombia (or Colombia-based role)
Benefits & Perks
Company Intelligence
adidas is a global sportswear and retail leader with 500+ employees. They're building best-in-class marketing analytics and measurement to drive traffic generation, audience growth, and ecommerce performance across North America and beyond.
Team Size
500+
Customers
Direct-to-consumer ecommerce and retail
Is This Role For You?
- You've managed marketing analytics or measurement teams; you own P&L impact and can explain marketing spend to non-technical stakeholders
- You're fluent in attribution, incrementality testing, and audience planning—and you enjoy building new frameworks from scratch
- You thrive in cross-functional environments; you push back thoughtfully and work with Global teams on standardized measurement
- You speak SQL, Python, or Tableau fluently; you're comfortable with large datasets and deriving insights under ambiguity
- You want to drive real revenue impact; vanity metrics bore you—you care about ROAS, CAC, and incrementality
- You prefer reporting dashboards over strategic analysis; this role is 60% insights, 40% operational reporting
- You need hands-on daily oversight; adidas global setup means you'll navigate matrix orgs and stakeholder buy-in
- You're not comfortable relocating to Colombia or working on-site; this role is explicitly on-site
Interview Process
Screening call
Discuss analytics background, attribution experience, and motivation for the role
Case study / Take-home
Likely a real or realistic marketing dataset; analyze traffic, forecast spend ROI, and present insights
Manager conversation
Deep dive on channel strategy, incrementality frameworks, and how you've driven optimization at scale
Cross-functional panel
Interviews with Digital Activation, CRM, and Global Analytics teams; assess collaboration and communication style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.