User Growth Manager

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

About The Team/role

Responsible for cross-industry collaborations and channel development in the Brazilian market. By establishing deep partnerships with major local app platforms, chain supermarkets, banks, and telecom operators, we implement member benefit exchanges, resource swaps, and targeted advertising campaigns to drive high-conversion new user growth.

Drive high-conversion user acquisition in Brazil through strategic partnerships and channel expansion. Establish deep collaborations with major local apps, retail chains, banks, and telcos to implement membership benefits, resource swaps, and targeted advertising.

In this role, you'll be...

• Partner Development: Identify, recruit, and maintain relationships with Influencers, MCN agencies, and Campus Ambassadors.
• Incentive Strategy: Independently design and optimize partnership policies, including referral commissions, affiliate incentives, and tiered rewards, ensuring competitiveness and feasibility in the local market.
• Integrated Execution: Collaborate deeply with the Marketing department to integrate ad resources. Implement end-to-end acquisition strategies through influencer partnerships and campus activations.
• Project Management & Lifecycle: Own the end-to-end management of partnership projects, from contract negotiation and creative alignment to settlement and reconciliation, ensuring smooth operational workflows.
• Data-Driven Optimization: Track acquisition quality across channels (ROI, Retention, LTV) and iterate partnership models based on data feedback.

• Experience: 3+ years of experience in Internet growth, KOL operations, or Business Development (BD). Experience in campus marketing or affiliate systems is highly preferred.
• Execution & Drive: Strong cross-functional communication skills and a results-oriented mindset. Able to overcome obstacles to drive rapid policy implementation.
• Language Skills: Proficient in English as a working language with excellent cross-cultural communication and negotiation skills. Proficiency in Portuguese is a plus.
• Data Proficiency (Plus): Strong analytical foundation. Capable of building acquisition models and calculating commission structures using SQL or Excel.
• Market Insight: Familiar with the overseas social media ecosystem (TikTok, IG, YouTube) and understand the needs of Gen-Z and influencer communities.

We create user value

We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven

We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration

Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity

Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth

We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion

Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.

We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).