The Challenge
VML Health, part of WPP's global network, is building sophisticated customer journeys across Salesforce, Oracle, and Adobe for blue-chip healthcare brands. You'll own the technical backbone of email, SMS, and push campaigns that drive real growth for clients like AstraZeneca and Nestlé.
Your Mission
Deliver 3-5 production-ready HTML/SQL email campaigns across Salesforce/Oracle/Adobe platforms with zero compliance issues
Document technical architecture for 2+ customer journey projects and establish coding standards for the team
Audit existing marketing cloud configurations and identify optimization opportunities worth 10%+ efficiency gains
Mentor 1-2 junior team members on PL/SQL best practices and marketing cloud platform operations
Own end-to-end delivery of 8+ complex customer lifecycle programs across multiple channels (email, SMS, app push, digital media)
Reduce campaign deployment time by 20% through automation scripting and template optimization
Build reusable component library (HTML snippets, SQL queries, JavaScript modules) for team-wide use
Present quarterly optimization review to clients showing lift metrics across journeys you've built
KPIs You'll Own
Campaign Deployment Velocity
Days from brief to production across email, SMS, and push channels; target sub-3 days for standard campaigns.
Code Quality Score
Zero production bugs in HTML/SQL/JavaScript across 3+ months of deployments; measured by QA audits.
Journey Engagement Lift
Incremental performance improvement (open rate, click-through, conversion) vs. previous versions you optimized.
Documentation Completeness
100% of delivered projects include technical specs, deployment guides, and maintenance notes for handoff.
Tools & Stack
Your Team
Your Manager
Not specified; likely CRM/Marketing Cloud Director or Tech Lead
Current Team
Not specified; CRM tech team within VML Health
Role appears to be backfill or expansion of existing CRM technical capability
The Package
Salary
$85K-$120K BRL equivalent (estimated 2026 market for senior CRM analyst in São Paulo)
Remote
On-site, São Paulo. Hybrid model mentioned (4 days/week in office); flexibility available by discussion.
Benefits & Perks
Company Intelligence
VML Health is one of the world's largest and most awarded health agencies, part of WPP's creative and commerce network. The parent company, VML, combines brand experience, customer experience, and commerce to drive growth for Fortune 500 clients across 26,000 people in 55+ markets.
Team Size
26000
Customers
AstraZenecaColgate-PalmoliveDellFordMicrosoftNestléThe Coca-Cola CompanyWendy's
Culture
Human-first, award-winning, innovative. Commitment to inclusive workplace, diversity, and collaborative hybrid model.
Is This Role For You?
- You've shipped 3+ years of production HTML/CSS/JavaScript for email and digital channels-you know email clients and responsive design cold
- You're fluent in SQL and comfortable writing queries for audience segmentation and journey logic across marketing platforms
- You've built or maintained marketing journeys in Salesforce, Oracle, or Adobe and understand their data models deeply
- You document your work obsessively and can translate technical architecture to both developers and non-technical stakeholders
- You thrive on ownership: you want to own a project from brief to optimization, not just code-and-hand-off
- You're purely a frontend designer or marketer-this role demands strong backend SQL and platform configuration chops
- You've never shipped production HTML email campaigns or worked with marketing cloud platforms; learning curve is steep
- You need full remote or are unwilling to be on-site 4 days/week in São Paulo-this is a hard on-site role
- You're not comfortable with technical documentation, code reviews, or mentoring junior team members
Interview Process
Initial Screening
Phone/video with recruiter to confirm experience with Salesforce/Oracle/Adobe and HTML/SQL/JavaScript proficiency
Technical Assessment
Live or take-home coding challenge: write HTML email template, SQL audience query, and JavaScript validation logic
Platform Deep Dive
Conversation with CRM tech lead about your most complex journey build, documentation approach, and optimization mindset
Client Fit Discussion
Meet with VML Health leadership to discuss client exposure, career growth, and team dynamics
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.