The Challenge
So Shall We partners with US mid-market companies to drive growth through consulting and execution. You'll architect and own CRM automations that directly impact lead generation, nurturing, and revenue-working with a team obsessed with making growth feel effortless.
Your Mission
Complete full CRM audits on 2-3 client systems, document critical gaps, and present actionable improvement roadmaps
Design and deploy 5+ high-impact workflows (lead scoring, cart abandonment, re-engagement sequences) targeting ≥10% conversion lifts
Build reusable playbooks for CRM setup, naming conventions, integration patterns, and troubleshooting-shareable across the team
Master GoHighLevel hands-on while deepening expertise in HubSpot/Zoho/ActiveCampaign and API/webhook integrations
Own 15+ end-to-end CRM projects with minimal supervision, managing priorities and consistently meeting deadlines
Establish yourself as the go-to technical translator between developers, paid-media teams, and account managers
Audit and optimize 8+ nurture flows using A/B testing, reducing unsubscribe rates by 15% and improving MQL-to-SQL conversion
Train internal teams and clients on CRM best practices, reducing support tickets by 20% through clear documentation and knowledge sharing
KPIs You'll Own
Workflow Impact (Conversion Lift)
% improvement in conversion rates across deployed automations; target ≥10% in first 3 months.
MQL-to-SQL Conversion Rate
Percentage of marketing-qualified leads that convert to sales-qualified leads through CRM nurturing.
Email/SMS Open & Click Rates
Performance metrics on automated sequences; target industry benchmarks for tech/B2B verticals.
Deal Velocity
Average days from lead entry to close; measure impact of lead-scoring and automation optimizations.
Data Hygiene Score
% of clean, enriched contacts and pipelines; track via audits and periodic reporting.
Tools & Stack
Your Team
Your Manager
CEO (direct personal development)
Current Team
Superstar team including developers, paid-media specialists, account managers, and internal operations
New role to scale CRM capabilities and client delivery
The Package
Salary
$55K-$75K ARS (est. 2026 market for mid-level in Buenos Aires)
Remote
On-site in Palermo Hollywood, Buenos Aires. Full-time contract.
Benefits & Perks
Company Intelligence
So Shall We partners with mid-market owners and executives in the US to drive bottom-line growth through a rare blend of consulting, full-stack execution, and aligned incentives. They eliminate what's wrong with the traditional agency model by making growth feel easy-your growth is literally their business.
Customers
US mid-market owners and executives
Culture
Superstar team, creative, supportive, growth-oriented, collaborative
Is This Role For You?
- You have 1-2+ years hands-on CRM experience (HubSpot, Zoho, ActiveCampaign, Salesforce) and want to go deeper
- You're comfortable reading/writing JSON, understanding REST APIs, and setting up webhooks-technical fundamentals excite you
- You're a detail-oriented problem solver who enjoys auditing logs, tracing errors, and finding root causes
- You want to own end-to-end projects with minimal hand-holding and can communicate equally well with developers and non-technical stakeholders
- You're in Buenos Aires or willing to work on-site in Palermo Hollywood
- You're looking for pure remote work; this role is on-site only in Buenos Aires
- You need hand-holding or heavy supervision-you must be proactive and self-directed
- You lack a tech foundation (SQL, JSON, basic scripting, or equivalent CRM automation experience)
Interview Process
Application & Portfolio Review
Submit resume, portfolio of CRM workflows/automations, and any public docs or case studies.
Technical Screening
1:1 conversation about your CRM background, API/webhook experience, and hands-on examples.
Take-Home Project
Design a CRM workflow or integration spec for a sample use case (e.g., lead scoring, nurture sequence).
Final Interview with CEO
Deep dive on problem-solving approach, collaboration style, and career growth aspirations.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.