The Challenge
Macfor is building the backbone of their marketing operations-you'll own CRM integrations, data infrastructure, and automated customer journeys. This isn't just connecting tools; you're the technical bridge between data, marketing strategy, and measurable results.
Your Mission
Map and document existing CRM, marketing automation, and data integrations; identify 3-5 optimization opportunities
Build 2-3 new API integrations or automation workflows using Make/n8n/Zapier to reduce manual data work
Develop SQL queries and Python scripts to audit data quality and create repeatable data validation processes
Create dashboard(s) tracking campaign performance, CRM health, and integration reliability across platforms
Design and implement 5+ scalable automated workflows covering customer segmentation, nurture journeys, and lifecycle campaigns
Reduce manual data entry by 40%+ through process optimization and automation
Establish data governance framework: validation rules, documentation, and regular audits across all marketing systems
Partner with media and strategy teams to deliver 3+ data-driven campaign optimizations with measurable lift
KPIs You'll Own
Integration Uptime
% of time marketing automation and CRM integrations run without errors or manual intervention
Data Quality Score
Percentage of records passing validation rules; track inconsistencies resolved per month
Automation Coverage
% of customer touchpoints flowing through automated journeys vs. manual campaigns
Query Efficiency
Reduction in campaign setup time by automating data pulls, segmentation, and reporting
Tools & Stack
Your Team
Your Manager
CRM & Marketing Operations Lead (implied)
Current Team
Cross-functional: media, strategy, creative, and tech teams
New role building out technical marketing operations capability
The Package
Salary
R$90K-R$130K base
Remote
On-site in São Paulo, Brazil
Benefits & Perks
Company Intelligence
Macfor is a growth marketing and CRM operations firm working with clients on digital strategy, automation, and data-driven campaigns. They partner with businesses to scale through intelligent customer relationship management and integrated marketing technology.
Culture
Collaborative, technically-focused, data-driven. Values autonomy, practical problem-solving, and translating technical work into business impact.
Is This Role For You?
- You have a strong background in math, CS, engineering, or data science and want to apply it to real marketing problems
- You code in Python and SQL and enjoy building data pipelines, automations, and integrations
- You're analytical but also interested in the business side-you can translate data insights into actionable strategy
- You thrive working across teams and enjoy explaining technical concepts to non-technical stakeholders
- You want to own the technical infrastructure that makes marketing campaigns actually run at scale
- You see CRM/marketing as boring and prefer pure software engineering or data science roles
- You need remote flexibility or can't commit to on-site work in São Paulo
- You lack hands-on programming experience or avoid building APIs, queries, and automation workflows
- You expect a senior leadership role immediately or minimal hands-on technical work
Interview Process
Initial Screening
Conversation about your technical background (Python, SQL), marketing exposure, and why this role interests you
Technical Challenge
SQL query or Python script problem; likely focused on data manipulation, integration logic, or automation workflow design
Case Discussion
Walk through a past project where you integrated systems, built automations, or solved a data problem
Team Fit Meeting
Conversation with CRM/marketing ops leadership and cross-functional stakeholders about how you'll work across teams
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.