Senior Manager Marketing, Lifecycle Value Lab

Accountabilities:

• Develop and execute strategic marketing plans and omnichannel campaigns to support brand growth, customer engagement, and lifecycle value optimization across assigned portfolios.

• Lead the design, execution, and measurement of marketing experiments, including hypothesis development, KPI tracking, and performance analysis to generate actionable insights.

• Partner with cross-functional teams including analytics, media, patient support, medical, and access to ensure integrated, compliant, and high-impact marketing initiatives.

• Manage external agencies and vendors to ensure high-quality delivery of campaigns, efficient execution, and alignment with timelines and budgets.

• Build dashboards and performance measurement frameworks to evaluate marketing effectiveness and support data-driven decision-making.

• Translate complex data, market insights, and experiment outcomes into clear recommendations for optimization and scaling across brands.

• Support marketing operations by piloting new tools, technologies, and agile ways of working to improve efficiency and effectiveness.

Requirements:

• Bachelor’s degree with 6+ years of marketing or commercial experience in a marketing or sales environment (advanced degrees with fewer years also considered).

• 5+ years of marketing experience, preferably in biotech, pharmaceutical, or healthcare industries.

• Proven experience in omnichannel marketing, digital campaigns, customer engagement programs, or non-personal promotion strategies.

• Strong analytical skills with experience developing KPI dashboards, performance reports, and data-driven marketing strategies.

• Experience working with experimentation frameworks, test-and-learn approaches, or agile marketing methodologies.

• Strong project management skills with the ability to manage multiple priorities, timelines, agencies, and budgets.

• Excellent communication and presentation skills, with the ability to influence cross-functional stakeholders in a matrixed environment.

• Experience collaborating with external partners such as agencies, media vendors, or analytics teams.

• Strong understanding of marketing performance data, customer insights, and lifecycle management principles.

Benefits:

• Competitive salary range: $149,349, $202,060 annually, based on experience and qualifications.

• Comprehensive benefits including medical, dental, vision, life, and disability coverage.

• Retirement and savings plans with company contributions and financial wellness support.

• Annual performance bonus and long-term stock incentive programs (eligibility-based).

• Flexible work models supporting work-life balance where applicable.

• Generous paid time off and award-winning leave policies.

• Career development opportunities within a global, innovation-driven organization.

• Inclusive and collaborative culture focused on growth, experimentation, and impact.

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