The Challenge
Peek powers $7B in bookings across museums, attractions, and tours. You'll own the entire partner lifecycle-from onboarding to advocacy-driving adoption and slashing churn across three brands serving thousands of experience operators.
Your Mission
Map the full partner journey for Peek Pro, ACME Ticketing, and Connect&Go; identify top 3 friction points causing churn
Launch first retention campaign targeting at-risk partners using behavioral signals (low adoption, stalled onboarding)
Define retention KPI framework and establish baseline metrics for churn, activation, and feature adoption
Build cross-functional feedback loops with Customer Success, Product, and Sales to align on early warning signals
Design and execute 3+ multi-channel lifecycle campaigns (email, in-app, webinars) segmented by partner stage and product
Reduce partner churn by 15%+ through proactive engagement and personalization at scale
Achieve 40%+ adoption rate for 2-3 core features through targeted onboarding and educational programs
Build predictive churn model using partner data and behavioral analytics to identify at-risk cohorts 60+ days out
KPIs You'll Own
Partner Churn Rate
Month-over-month churn % for active partners; track by cohort and product line.
Feature Adoption Rate
% of partners using core features within first 90 days; measure by feature and segment.
Time-to-Value (TTV)
Days from onboarding completion to first meaningful platform action or revenue impact.
Lifecycle Campaign Engagement
Email open/click rates, in-app message conversion, webinar attendance and replay rate by segment.
Net Revenue Retention (NRR)
Revenue from existing partners month-over-month; indicator of expansion and retention health.
Partner Activation Score
Composite behavioral metric tracking adoption velocity, feature usage, and engagement signals.
Tools & Stack
Your Team
Your Manager
VP of Marketing or Chief Customer Officer (not specified in posting)
Current Team
Cross-functional: Customer Success, Product Marketing, Sales, Support teams
New role
The Package
Salary
$110K-$140K base
Equity
Likely equity (not specified; typical for funded SaaS)
Remote
On-site (stated as ONSITE, though company is remote-first)
Benefits & Perks
Company Intelligence
Peek is the OS for the experiences industry, powering $7B+ in bookings for museums, attractions, tours, and activities. Backed by $150M+ from Westcap, Goldman Sachs, and SpringCoast. Customers include MoMA, Whitney Museum, Seattle Aquarium, Bryant Park.
Funding
$150M+
Customers
MoMA, Whitney Museum, Seattle Aquarium, Bryant Park, Looping Group, 1000+ merchants
Culture
Obsess Over Customers, Accomplish Big Things, Collaborate With Purpose, Get Better Every Day
Is This Role For You?
- You're obsessed with retention and lower-funnel metrics-churn rate, activation, expansion moves you
- You can own a program end-to-end: strategy, execution, analysis, iteration-no hand-holding needed
- You use data to make decisions and AI to automate repetitive work; you're not afraid to experiment and kill things
- You thrive in cross-functional environments and can build consensus with Customer Success, Product, and Sales without formal authority
- You want to own top-of-funnel; this is pure lower-funnel and retention
- You need heavy structure and process; this role requires you to build programs from scratch
- You're not comfortable working on-site (role explicitly states on-site, despite remote-first company culture)
Interview Process
Phone screen
Recruiter discusses background, lifecycle marketing experience, and retention mindset
Hiring manager interview
Deep dive on past campaigns, churn reduction tactics, and cross-functional collaboration examples
Take-home case study
Design a lifecycle retention program for a specific partner segment or product
Panel interview
Meet Customer Success, Product, and/or Marketing stakeholders; assess collaboration fit
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.