The Challenge
High-growth apparel brands need someone who can architect retention strategies that turn one-time buyers into repeat customers. You'll own the entire lifecycle marketing engine across email, SMS, push, and WhatsApp-balancing data rigor with creative execution in a fast-paced DTC environment.
Your Mission
Audit current retention stack and multi-channel strategy; identify quick wins in email segmentation and SMS frequency optimization
Define and socialize retention OKRs and quarterly roadmap aligned with business growth targets
Launch 2-3 high-impact lifecycle experiments (onboarding flow, winback campaign, loyalty trigger) with clear success metrics
Establish weekly cross-functional syncs with Data, Creative, and Engineering; document current KPIs and baseline performance
Achieve 15-20% lift in repurchase rate through optimized lifecycle journeys and personalization
Design and deploy unified retention roadmap across all channels; reduce unsubscribe rates by 25%+ through fatigue management
Build predictive churn models with Data Science team; implement automated winback campaigns targeting high-LTV segments
Scale successful experiments into core retention programs; document playbooks and training for team execution
KPIs You'll Own
Repeat Purchase Rate
Percentage of first-time buyers who make a second purchase within 12 months; directly reflects retention effectiveness.
Customer Lifetime Value (LTV)
Total revenue a customer generates over their relationship; your north star for strategy prioritization and budget allocation.
Email/SMS Conversion Rate
Percentage of recipients who complete a purchase; measure channel performance and segment-level optimization impact.
Unsubscribe Rate
Percentage of users opting out of communications; balance growth with customer preference to avoid list decay.
Channel ROI
Revenue generated per dollar spent on email, SMS, push, and WhatsApp; guides budget allocation and tactical decisions.
Tools & Stack
Your Team
Your Manager
VP Growth or Chief Marketing Officer
Current Team
Cross-functional: Data Science, Creative, Engineering, Growth teams reporting into or collaborating with this role
New role backfilling or expanding retention capability
The Package
Salary
$95K-$140K base
Remote
On-site, Greater São Paulo Area, Brazil
Benefits & Perks
Company Intelligence
Jobgether is a recruiting platform posting on behalf of a high-growth DTC apparel partner. This opportunity sits within a digital-first, performance-obsessed organization scaling customer retention across large-scale databases.
Is This Role For You?
- You've spent 7+ years obsessing over retention metrics, lifecycle journeys, and CRM strategy in digital-first environments
- You're equally comfortable with strategy, hands-on execution, and mentoring cross-functional teams through ambiguity
- You speak data fluently (SQL, cohort analysis, statistical significance) and can translate insights into creative briefs
- You thrive in on-site, collaborative settings where speed and experimentation outpace perfection
- You want pure strategy without execution; this role requires rolling up your sleeves on campaign setup and optimization
- You need remote flexibility; this is on-site in São Paulo
- You're unfamiliar with multi-channel marketing tools (email, SMS, push) or haven't managed retention budgets and KPIs
Interview Process
Screening call
Recruiter validates experience, retention background, and retention strategy thinking
Case study / Strategy exercise
Walk through a retention challenge; design a lifecycle strategy, select metrics, propose experiments
Leadership conversation
Meet hiring manager to discuss cross-functional collaboration, team management philosophy, and DTC apparel knowledge
Final round / Executive alignment
Meet VP/C-suite stakeholder; discuss roadmap, OKRs, and strategic vision for retention growth
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.