The Challenge
VML (WPP) is a leading creative agency with 26,000 people across 55+ markets working with blue-chip brands like Coca-Cola, Microsoft, and Ford. You'll own the technical implementation of customer journeys across enterprise marketing platforms, building the backbone of campaigns that drive real growth.
Your Mission
Master Salesforce/Oracle/Adobe platform basics: complete onboarding training and audit existing customer journey documentation
Ship 3-5 email marketing campaigns using HTML/SQL/JavaScript with measurable performance tracking
Document technical specifications for all projects developed to establish knowledge base standards
Support 2-3 relationship marketing journeys end-to-end from build to production deployment
Independently own 5+ active customer journey builds across cloud platforms, hitting 95%+ deployment success rate
Optimize email/SMS/push campaign performance: improve open rates by 10%+ or click-through by 15%+ through technical refinement
Develop reusable HTML/SQL/JavaScript templates and components to reduce journey build time by 20%
Mentor incoming junior analysts on technical platform best practices and documentation standards
KPIs You'll Own
Journey Deployment Success Rate
Percentage of marketing journeys deployed on-time and bug-free across Salesforce, Oracle, Adobe platforms
Campaign Performance Lift
Month-over-month improvement in email open rates, SMS delivery rates, and push notification click-through rates
Documentation Completeness
Technical spec coverage of all deployed journeys and custom code components
Turnaround Time
Average days from brief to production-ready journey build
Tools & Stack
Your Team
Your Manager
CRM/Marketing Operations Lead (not specified)
Current Team
Unknown - appears to be growth marketing operations team at VML São Paulo
New role to build out CRM technical capabilities
The Package
Salary
$45K-$65K BRL annually
Remote
On-site in São Paulo - hybrid approach with team in office ~4 days/week. Flexibility available upon discussion with hiring team
Benefits & Perks
Company Intelligence
VML, part of WPP, is a creative agency combining brand experience, customer experience, and commerce for blue-chip partners like Coca-Cola, Microsoft, Ford, and Nestlé. Recognized as a Leader in Marketing Creative, Commerce Services, and Marketing Measurement by Forrester Wave. Global network of 26,000 people across 55+ markets with specialist health division VML Health.
Team Size
26000
Customers
AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, Wendy's
Culture
Human-first, award-winning, innovative. Commitment to diversity, inclusion, and dynamic collaborative environment
Is This Role For You?
- You code in HTML/SQL/JavaScript and want to apply it to high-impact marketing automation at scale
- You're detail-oriented about technical documentation and journey architecture-not just building for today but for team handoff tomorrow
- You're comfortable learning multiple platforms (Salesforce, Oracle, Adobe) and switching between them mid-sprint
- You thrive in agency chaos: tight deadlines, diverse client needs, and collaborative cross-functional teams
- You want to be 100% remote-this is on-site in São Paulo with limited flexibility negotiation for juniors
- You're looking for a pure developer role; this is 60% operations/40% technical-journey management matters as much as coding
- You need salary north of 75K BRL right away; junior CRM analyst market in Brazil tops out ~65K for entry
Interview Process
Initial Screening
HR/Recruitment team reviews CV, cover letter, and technical background. Confirmation of location flexibility.
Technical Assessment
Code challenge or portfolio review: HTML email build, simple SQL query, or JavaScript snippet. Live walkthrough of past projects.
Operations Interview
Hiring manager discusses Salesforce/Oracle/Adobe platform familiarity, customer journey thinking, and documentation approach
Team Panel
Meet 2-3 CRM/marketing ops peers. Casual discussion of collaboration style and problem-solving approach
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.