Manager, CRM Marketing

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Why Work at Brother?

Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

Role Overview

The Manager, CRM Marketing owns the strategic direction and roadmap for CRM (Customer Relationship Management) and lifecycle marketing initiatives, leading a team of CRM marketing specialists to deliver timely, relevant, and personalized customer communications that drive engagement, retention, and revenue.

This position is accountable for defining how CRM supports customer acquisition, engagement, and long-term value, leveraging Salesforce Marketing Cloud as the primary activation platform. The Manager partners closely with cross-functional stakeholders across business units, product, analytics, design, and development to ensure CRM programs align with broader business objectives.

Duties & Responsibilities

CRM Marketing, Execution, and Leadership

• Define and evolve CRM and lifecycle marketing strategy in partnership with senior leadership to support customer acquisition, engagement, retention, and reactivation goals
• Own the CRM roadmap, balancing short-term performance needs with long-term capability and scalability
• Lead and guide the team in the design, prioritization, and optimization of promotional, lifecycle, behavioral, triggered, and transactional CRM programs across B2B and B2C channels
• Translate customer data and campaign performance into actionable insights and strategic recommendations
• Establish and document CRM operating models, best practices, and governance, ensuring consistency, efficiency, and scalability across programs
• Ensure all CRM initiatives comply with applicable legal, regulatory, and data privacy requirements

Campaign Enablement and Platform Oversight

• Provide strategic oversight of CRM campaign execution, ensuring quality, consistency, and alignment with defined lifecycle strategies
• Guide audience and segmentation strategies, including cadence, sequencing, personalization, and dynamic content frameworks
• Serve as a Salesforce Marketing Cloud subject-matter leader, influencing journey architecture, data usage, and platform best practices
• Partner with Technology and Data teams on platform integrations, data readiness, and activation use cases
• Ensure measurement frameworks, tagging, and tracking are implemented to support meaningful performance analysis

Measurement, Insights, and Optimization

• Define CRM success metrics and KPI frameworks aligned to business outcomes (e.g., engagement, retention, conversion, revenue)
• Lead testing and optimization strategies grounded in clear hypotheses and customer insights.
• Review and interpret CRM and web analytics to inform strategic decisions and future investment
• Communicate performance trends, insights, and recommendations to marketing and business stakeholders
• Develop and maintain CRM documentation and strategic roadmaps to support continuous improvement

Experience & Qualifications

Education

• Bachelor's Degree (or equivalent experience) in Marketing, Business, Communications, or related field

Experience

• 7 + years experience in in CRM, lifecycle, or customer marketing within complex, cross-functional organizations
• 4+ years experience leading CRM programs leveraging marketing automation platforms (Salesforce Marketing Cloud preferred); Demonstrated experience owning CRM strategy, roadmaps, and performance frameworks, not solely execution
• 1 + year experience direct management experience

Software/Technical Skill

• Knowledge of working in an email service provider platform, working with email, managing campaigns, content, and designs
• Knowledge of responsive design and automation emails, including good HTML and testing/validation skills
• Knowledge of troubleshooting cross-browser/mobile compatibility issues
• Microsoft Office (Outlook, Word, PowerPoint, Excel)
• Knowledge of e-campaign best practices which include HTML responsive coding, formatting, tracking, A/B testing, and reporting
• Understanding of the nature of API’s and data integrations between platforms
• Knowledge of HTML email rendering bugs and workarounds
• Ability to drive projects from concept through implementation with a proven track record of success

Other Skills

• Attention to detail with the ability to execute projects from beginning to end with minimal supervision
• Excellent written and verbal communication skills, including executive-level storytelling
• Analytical mindset with the ability to translate data into insights and recommendations
• Ability to create presentations and present to diverse audiences
• Strong strategic thinking and ability to connect CRM initiatives to business outcomes
• Proven ability to influence cross-functional stakeholders and senior leaders

Additional Details For This Role

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager.

• The targeted base salary range for this position is $105,000 - $125,000 year.
• Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

Additional Compensation

• This position is eligible for a 15% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.
• Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.

Our Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at  https://mybenefits.nfp.com/Brother/2026/guidebook/

Our Mission, Vision & Culture

Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.

About Where We Work

Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.

Equal Opportunity Employer (EOE) Statement

Brother International Corporation ("Brother") is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at eoe_applicant_accommodations@brother.com .