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WeWard

Mobile app that pays users for walking, built for the European fitness economy.

Early-stageFRANCE51-200 peopleEarly-stageNYC + FranceFitness incentives51-200 team

Founded

2019

Team size

51-200

Famous for

What WeWard is known for

  • Converts daily steps into redeemable gift cards, tapping the wellness-commerce intersection.
  • Operating across European markets with 21 active competitors, including 3 funded rivals.
  • Founded 2019 by Yves Benchimol and Tanguy De La Villegeorges, backed by institutional capital.

For growth marketers

What it's like to work at WeWard

Early-stage mobile marketplace at the intersection of health tracking and consumer rewards. Team is lean and distributed across NYC and France. Growth challenge: user acquisition in a crowded incentive-app space, retention loops around daily habit formation, and monetization through brand partnerships. If you want to crack the fitness-commerce vertical before the category consolidates, this is the

About

In their own words

WeWard is a funded company based in New York City (United States), founded in 2019 by Yves Benchimol and Tanguy De La Villegeorges. It operates as a Mobile app that rewards users for walking with gift cards. The company has 21 active competitors, including 3 that are funded. Its top competitors.

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