AB Tasty
French experimentation platform, bootstrapped to $38.9M ARR since 2009.
Founded
2009
Team size
201-500
Famous for
What AB Tasty is known for
- Built $38.9M ARR without external funding, proving sustainable SaaS model in Europe.
- 16 years of continuous operation and growth in competitive A/B testing space.
- 354-person team operating at $116.8M valuation, entirely self-funded.
For growth marketers
What it's like to work at AB Tasty
Established SaaS / 354 employees / profitable and bootstrapped. Growth here means defending market share against well-funded competitors while expanding internationally. You own retention and land expansion in a mature category. If you thrive in capital-efficient environments where every dollar spent has to prove itself, this is the seat.
About
In their own words
description: AB Tasty 2025 revenue: $38.9M ARR. Valuation: $116.8M. Bootstrapped (no outside funding). 354 employees. Founded 2009. HQ: France Updated Jul 23, 2025. title: AB Tasty Revenue 2025: $38.9M ARR, $116.8M Valuation image: https://getlatka.com/ ... asty.com/opengraph-image.png ... 354 ....
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FAQ
Questions about AB Tasty
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