AB Tasty
French experimentation platform, bootstrapped to $38.9M ARR since 2009.
Founded
2009
Team size
201-500
Famous for
What AB Tasty is known for
- Built and scaled to $38.9M ARR without external funding, proving profitability over venture capital.
- 16-year track record in A/B testing and experimentation, predating the current wave of optimization tools.
- 354-person team operating independently from VC pressure, maintaining operational autonomy.
For growth marketers
What it's like to work at AB Tasty
Mature, profitable SaaS / 354 employees / experimentation and optimization focus. Growth here means expanding into new verticals and geographies without the typical startup scaling playbook. If you thrive in a bootstrapped, founder-led culture where unit economics matter more than growth-at-all-costs narratives, this is your seat.
About
In their own words
description: AB Tasty 2025 revenue: $38.9M ARR. Valuation: $116.8M. Bootstrapped (no outside funding). 354 employees. Founded 2009. HQ: France Updated Jul 23, 2025. title: AB Tasty Revenue 2025: $38.9M ARR, $116.8M Valuation image: https://getlatka.com/ ... asty.com/opengraph-image.png ... 354 ....
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FAQ
Questions about AB Tasty
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