Roman Hughes, VP Marketing at Rappi / Mercado Libre
VP Marketing at Rappi, former Director of Growth at Mercado Libre
Roman Hughes is VP Marketing at Rappi / Mercado Libre. VP growth professional. Roman Hughes is VP of Marketing at Rappi, where he focuses on CRM and retention. View full profile, professional background, and request an introduction on Growth.Talent.
About Roman Hughes
Roman Hughes is VP of Marketing at Rappi, where he focuses on CRM and retention. He previously spent four years at Mercado Libre, first focusing on retention and later as Director of Growth. He is also a mentor in the Growth Rockstar network. Hughes believes that sustainable growth comes from identifying inflection points in user journeys to create lasting behavioral change, rather than relying on perpetual incentives and promotions.
Roman Hughes's Professional Details
Seniority
VP
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Podcast Appearances & Insights
Roman Hughes: Cómo el retorno futuro mata las promociones perpetuas
El problema de las promociones de 30% todos los viernes no es que funcionen. Es que solo funcionan los viernes. Roman Hughes redefinió la retención en Rappi midiendo el cambio de comportamiento, no el pico de órdenes.
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Frequently Asked Questions about Roman Hughes
What does Roman Hughes do?
Roman Hughes is VP Marketing at Rappi / Mercado Libre.
Where does Roman Hughes work?
Roman Hughes currently works at Rappi / Mercado Libre as VP Marketing.
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