"team building"
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What is VP Marketing?
VPs of Marketing lead the entire marketing function. They set strategy, manage teams across brand, demand gen, product marketing, and content, and are accountable for marketing's contribution to revenue.
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What Does a Head of Growth Actually Do?
The Head of Growth title is everywhere — but what does the job actually look like? Based on analyzing 50+ Head of Growth job listings and interviews with growth leaders, here's the definitive breakdown.
Frequently Asked Questions
What does a VP of Marketing do?
A VP of Marketing owns the marketing strategy and team. They manage budgets, set priorities, hire and develop talent, and are the marketing representative in the leadership team. They're accountable for pipeline and revenue.
VP Marketing vs. CMO?
At startups, these are often the same role. At larger companies, the VP reports to the CMO. The CMO is typically a C-suite executive with board-level responsibilities and broader strategic influence.
When do startups hire a VP Marketing?
Usually between Series A and Series B, when the company needs to professionalize marketing beyond the founding team. The right timing is when marketing becomes a full-time leadership challenge.