The Challenge
CyberGuard Advantage is a fast-growing cybersecurity and compliance services firm helping enterprises reduce risk across SOC, ISO, PCI, and HITRUST frameworks. You'll own the entire marketing function as VP, translating revenue strategy into measurable pipeline impact while partnering directly with the CEO and CRO.
Your Mission
Establish marketing KPIs tied to pipeline sourcing and revenue influence; baseline current performance across demand gen, ABM, and event programs
Audit and align sales enablement materials (decks, case studies, proposals) across all service lines to ensure consistent messaging
Build 90-day demand generation roadmap with prioritized campaigns mapped to ICPs, verticals, and revenue targets
Map marketing tech stack and vendor relationships; identify gaps and optimization opportunities for Q1-Q2 execution
Execute integrated demand generation campaigns (outbound, ABM, digital, events) with documented ROI and pipeline contribution by service line
Launch thought leadership program and refresh brand positioning to differentiate CyberGuard in the competitive cybersecurity services market
Support 3-4 strategic industry events (RSA, Black Hat, ISACA, PCI NA) with measurable lead generation and brand lift outcomes
Develop and implement quarterly marketing performance dashboard; achieve 25%+ increase in marketing-sourced pipeline quarter-over-quarter
KPIs You'll Own
Marketing-Sourced Pipeline
Revenue value of opportunities directly attributed to marketing campaigns, tracked by ICP and service line.
Marketing-Influenced Pipeline
Total pipeline touched by marketing (brand, content, events) before sales engagement, measured through attribution modeling.
Campaign ROI
Revenue generated per marketing dollar spent, segmented by demand generation channel (ABM, digital, events, outbound).
Sales Enablement Adoption
Usage rate of marketing-created collateral and messaging frameworks by sales team in customer conversations and proposals.
Event Performance
Qualified leads, pipeline value, and brand lift generated from conference and in-person event participation.
Tools & Stack
Your Team
Your Manager
Chief Revenue Officer
Current Team
No direct reports; manages external marketing vendors and contractors
Builder-operator role; may hire team over time as company scales
The Package
Salary
$180K-$240K base
Remote
On-site, US or Canada
Benefits & Perks
Company Intelligence
CyberGuard Advantage is a fast-growing cybersecurity and compliance services firm trusted by organizations requiring deep technical expertise and measurable security outcomes. The company helps clients reduce risk and navigate complex compliance frameworks including SOC, ISO, PCI, and HITRUST certifications.
Customers
Mid-market to enterprise organizations with compliance-heavy requirements
Culture
Revenue-focused, metric-driven, partnership-oriented with C-suite visibility
Is This Role For You?
- You've built pipeline-generating marketing functions at B2B services or SaaS companies (not just managed existing programs)
- You're comfortable in a hands-on builder-operator role with no team yet-you execute AND strategize
- You understand ABM, demand gen, and event marketing, and can speak fluently about pipeline attribution and ROI
- You thrive in fast-growth environments where revenue targets are clear and marketing owns measurable outcomes
- You can translate complex technical/compliance offerings into differentiated market narratives that resonate with buyers
- You need a large team immediately; this role is individual contributor-focused at the start
- You view marketing as brand/creative-only; you need to live and breathe pipeline metrics
- You require hands-off strategic work; this is 60% execution, 40% strategy in year one
- You have no experience in B2B services, cybersecurity, or compliance-driven selling
Interview Process
Initial call with recruiter or CRO
Discuss background, pipeline-building experience, and understanding of VP Marketing scope in growth-stage services firms
Case study or strategy exercise
Develop 90-day marketing plan or assess demand gen strategy for a cybersecurity/compliance services GTM scenario
CEO conversation
Alignment on revenue strategy, go-to-market priorities, and partnership model with executive team
Sales leadership discussion
Understand current sales process, pipeline challenges, and enablement gaps from the CRO and sales leadership perspective
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About VP Marketing roles
VPs of Marketing lead the entire marketing function. They set strategy, manage teams across brand, demand gen, product marketing, and content, and are accountable for marketing's contribution to revenue.