The Challenge
VML Colombia is a WPP creative powerhouse working with Fortune 500 brands like Microsoft, Nestlé, and Coca-Cola. You'll own social strategy for major accounts, turning data insights into real business growth across competitive markets.
Your Mission
Audit and map current social performance across 2-3 assigned brand accounts, identifying performance gaps and quick wins
Develop comprehensive social media strategies with content pillars, posting cadences, and KPI frameworks for each brand
Build collaborative workflows with creative, content, and performance teams to align strategy with execution
Present initial 30-day performance analysis and optimization recommendations to clients
Grow assigned brand accounts by 25%+ in engagement rate and relevant follower growth through optimized strategy
Establish monthly reporting cadence with data-backed insights that drive client decision-making
Lead A/B testing program across platform formats, messaging, and posting times to maximize performance
Identify and pitch 2-3 emerging platform opportunities or content trends that align with brand objectives
KPIs You'll Own
Engagement Rate
Track likes, comments, shares as % of reach to measure content resonance and strategy effectiveness.
Follower Growth Rate
Month-over-month net new followers to gauge audience expansion and strategy impact.
Reach & Impressions
Total people seeing content to measure organic and paid amplification effectiveness.
Conversion & Click-Through Rate
Links clicked and actions taken to connect social strategy to business outcomes.
Share of Voice
Brand mentions vs. competitors to track competitive positioning in social conversations.
Tools & Stack
Your Team
Your Manager
Not specified (likely Social Media or Strategy Director)
Current Team
Creative, content, and performance teams across VML Colombia
New hire or backfill not specified
The Package
Salary
$55K-$75K COP base (estimated 2026 market, mid-level Bogotá social strategist)
Remote
Hybrid: 3 days on-site in Bogotá, 2 days remote. Monday-Friday, 8am-6pm local time.
Benefits & Perks
Company Intelligence
VML is a creative leader within WPP, combining brand experience, customer experience, and commerce. They work with Fortune 500 brands globally and employ 26,000 people across 55+ markets. VML Colombia specifically focuses on building relevant digital and social brands for regional and global clients.
Team Size
26000
Customers
AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, Coca-Cola, Wendy's
Culture
Award-winning, human-first, data-driven creative culture with strategic mindset
Is This Role For You?
- You have 4-6 years hands-on social media or digital strategy experience (agency preferred)
- You live in Bogotá or are willing to relocate for hybrid work (3 days on-site mandatory)
- You're obsessed with data—you make decisions with metrics, not gut feel
- You can think strategically AND execute tactically across multiple brand accounts simultaneously
- You only have content creation skills—this role demands strategic thinking and analytics depth
- You need full remote work (role is hybrid with mandatory 3 days on-site in Bogotá)
- You can't handle fast-paced agency culture with multiple clients and tight deadlines
- You don't have professional experience in social media or digital marketing roles
Interview Process
Screening
Initial recruiter call on background, social media experience, and Bogotá location/availability
Case Study
Likely prepare a social strategy case or audit of a real brand (expect 2-4 hour project)
Strategy Interview
Discussion with hiring manager/strategy director on approach, client management, analytics
Team Round
Potential interviews with creative and content teams to assess collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Social Media Roles
Social media professionals build and manage a brand's presence across platforms like Instagram, TikTok, LinkedIn, X, and YouTube. The best ones are equal parts creative, analytical, and community-driven.