The Challenge
Wiz is the fastest-growing cloud security startup, trusted by 50%+ of Fortune 100 to scan 230B files daily. As Product Marketing Manager, you'll own go-to-market strategy for a major product area and directly influence how the market perceives and adopts cloud security solutions.
Your Mission
Define and validate product positioning, messaging framework, and value propositions for assigned product area with input from 3+ customer interviews and competitive analysis
Create comprehensive launch playbook for next major feature release including sales enablement materials, demo scripts, and competitive battlecards
Establish baseline metrics for product campaign performance and pipeline influence across 2+ demand generation initiatives
Conduct knowledge transfer sessions with sales and marketing teams to ensure field alignment on positioning and key talking points
Execute 2+ full product launches with documented pipeline impact and adoption metrics; track win/loss correlation to messaging effectiveness
Build thought leadership presence through 3+ speaking engagements or customer conference presentations representing Wiz
Develop comprehensive competitive intelligence framework and maintain quarterly competitive positioning updates shared with product and sales
Drive measurable pipeline growth attributed to product marketing campaigns; target 15%+ quarter-over-quarter improvement in marketing-influenced deals
KPIs You'll Own
Pipeline Influenced
Revenue attributed to campaigns, content, and enablement materials you own; track month-over-month growth rate.
Win Rate by Persona
Sales win rates for key technical personas (security, cloud, DevOps) you market to; measure messaging effectiveness by vertical.
Sales Enablement Adoption
Field team engagement with product marketing collateral, demos, and training; measured through usage analytics and feedback surveys.
Feature Launch Velocity
Time from feature readiness to full market launch; track content creation velocity and field readiness timelines.
Content Performance
Engagement rates on white papers, videos, pitch decks; track download rates, shares, and influence on deal progression.
Tools & Stack
Your Team
Your Manager
Head of Product Marketing (VP or CMO)
Current Team
Product marketing team structure and size not specified; cross-functional collaboration with product, sales, and demand generation
New product marketing hire or backfill for expanded product area coverage
The Package
Salary
$140K-$180K base
Variable
Likely 15-20% bonus based on company performance
Equity
Equity package expected given growth-stage startup (0.1-0.3%)
Remote
On-site (no remote flexibility indicated; location flexible within United States)
Benefits & Perks
Company Intelligence
Wiz is the fastest-growing cloud security startup, protecting infrastructure for 50%+ of Fortune 100 companies. They scan 230B+ files daily and operate in the massive, early-stage cloud security market where leadership is still being defined.
Customers
500+ enterprise customers including 50%+ of Fortune 100
Culture
Values world-class talent, creative thinking, big dreams, and freedom to contribute to record growth; diverse team from 20+ countries
Is This Role For You?
- You have 3+ years of product marketing, solutions marketing, or product management at enterprise SaaS companies and understand how to market to technical buyers
- You can think strategically about positioning but also roll up your sleeves to execute-writing, designing enablement, and running launches end-to-end
- You have cloud infrastructure experience (AWS/Azure) or deep security domain knowledge and want to become a subject matter expert
- You thrive in fast-growth environments where priorities shift, metrics matter, and your work directly influences revenue
- You lack hands-on product marketing or go-to-market experience; this role requires proven ability to launch and drive adoption, not just strategy
- You're uncomfortable marketing to highly technical audiences or lack understanding of cloud/security personas and their buying processes
- You need significant hand-holding or prefer clear, static job descriptions; this is a high-ownership, dynamic role requiring independent problem-solving
Interview Process
Initial Conversation
Phone screen with recruiting to assess product marketing background, cloud/security familiarity, and alignment with Wiz culture
Hiring Manager Round
Deep dive with Head of Product Marketing on go-to-market strategy, past launches, and approach to defining positioning and messaging
Product Marketing Case Study
Take-home or live exercise: analyze a product/feature, define positioning, messaging framework, and launch strategy; present findings
Cross-Functional Panel
Conversation with product management, sales leadership, and marketing to assess collaboration style and ability to influence stakeholders
Executive Round
Final round with CMO or VP to discuss strategic vision, market perspective, and long-term impact potential
Ready when you are
Interested in this role?
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.