What you'll do
About Vercel:
Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.
For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.
Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.
We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.
About the Role:
Own the technical proof system for enterprise sales. Build POC playbooks, reference architectures, and competitive frameworks. Drive consistent technical wins. Measure impact on deal velocity, win rate, and proof quality.
Why This Role Exists:
Product surface growth: New launches require repeatable proof plans, architectures, and positioning
More technical buyers: CTOs and engineers evaluate Vercel against hyperscalers and incumbents with 10-100x the technical sales support systems as Vercel.
POCs drive deals: Poorly scoped POCs slow or lose deals. Standardized proof increases win rate and speed
If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, Austin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.
What You Will Do:
Own the Technical Proof System
Build POC playbooks for priority plays: Agent Platform, Composable Commerce, Web Performance, v0 Enterprise, AI Gateway
Define success criteria, baseline to target metrics, owners, and weekly readouts
Create “POC in production” paths where feasible
Standardize proof artifacts: benchmarks, reference architectures, migration diagrams, security responses
Partner with Field Engineering to improve POC discipline and consistency
Build Competitive Intelligence
Create architecture-level positioning for Infrastructure and AI platform competitors
Define “where we win” and “where we do not fit” with technical evidence
Build persona-specific problem libraries with proof metrics
Feed win and loss insights into plays and product feedback
Translate Product to Field Readiness
Convert launches into field-ready assets within one sprint: demos, architectures, proof plans, objection handling
Build AE Technical Fluency Program: architecture, AI infrastructure, consumption models
Enable AEs to lead technical conversations without SE dependency in early stages
Feed field insights back to Product and Engineering
Raise the SE Org Floor
Build structured technical discovery playbooks
Define technical stage gates and required proof artifacts
Run peer-led deal deconstructions
Create coaching tools for SE managers: proof quality, scoping, intervention points
Enable AI-Native Technical Selling
Own technical narrative for Agent Platform, AI Gateway, AI SDK, v0
Build benchmarks, simulations, and reference architectures for AI use cases
Define migration paths from legacy and hyperscaler systems
Model AI-native workflows and drive adoption across SE org
What This Role Does Not Own
Direct deal support
SDR technical training
Product Marketing strategy
Generic training coordination
About You:
Distinguished performance as a Solutions Engineer (SE), including experience in complex deals
Deep technical fluency in architecture, AI infrastructure, and competitor offerings
Ability to build reference architectures and proof frameworks
Systems thinker who builds scalable programs
Builder mindset. Ships v1 and iterates
Cross-functional credibility across Sales, Product, Engineering
Benefits:
Competitive compensation package, including equity.
Inclusive Healthcare Package.
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
Flexible Time Off.
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
The San Francisco, CA base pay range for this role is $189,000 - $231,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.
Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.
Ready when you are
Interested in this role?
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.