The Challenge
Toast powers restaurant and local business operations at scale. You'll own a critical GTM technology domain-shaping the systems and experiences that directly drive revenue generation and customer retention across Sales, Marketing, and Customer Success.
Your Mission
Map current GTM technology ecosystem, identify top 3 friction points impacting Sales/Marketing/CS workflows, and validate with 10+ stakeholder interviews
Define success metrics for your domain (adoption, time-to-value, process efficiency) tied to revenue impact and establish baseline measurements
Deliver 1-2 quick-win improvements to highest-friction workflows to build credibility and momentum with GTM teams
Partner with Engineering and Design to establish product development process, discovery cadence, and cross-functional collaboration model
Ship 2-3 major product initiatives that measurably improve GTM team efficiency, reducing manual work or accelerating deal cycles by 15%+
Establish Toast's GTM technology platform as best-in-class for internal tooling-raising NPS/satisfaction scores among Sales, Marketing, CS by 20+ points
Build data-driven prioritization framework; use metrics to inform roadmap and demonstrate ROI of product investments to leadership
Create scalable architecture and integration strategy for GTM systems, reducing technical debt and enabling faster iteration on future features
KPIs You'll Own
GTM Team Adoption & Engagement
Track DAU/MAU, feature adoption rates, and time spent in GTM systems to measure product-market fit with internal users.
Sales/Marketing Efficiency Metrics
Monitor time-to-first-contact, lead routing latency, deal cycle compression, and quote-to-close velocity as proxies for GTM impact.
System Health & Performance
Measure API response times, integration uptime, data sync latency, and escalation volume to ensure platform reliability.
Revenue Influence
Track contribution of GTM technology improvements to pipeline growth, win rate improvements, and customer retention metrics.
Tools & Stack
Your Team
Your Manager
Head of GTM Technology or VP Product
Current Team
Engineering, Design, Data teams supporting GTM systems; cross-functional stakeholders in Sales, Marketing, Customer Success, Revenue Operations
New role-building out GTM product management function
The Package
Salary
$180K-$220K base
Remote
On-site
Benefits & Perks
Company Intelligence
Toast is a cloud-based platform helping restaurants and local businesses operate, sell, and grow in the digital world. The company serves thousands of locations globally with integrated point-of-sale, marketing, and customer engagement tools. Toast's GTM Technology team powers the internal systems that enable Sales, Marketing, and Customer Success to scale revenue.
Customers
Restaurants and local businesses (SMB to mid-market)
Culture
Product-driven, data-obsessed, cross-functional collaboration
Is This Role For You?
- You've owned complex SaaS platforms or GTM systems (Salesforce, HubSpot, Braze, etc.) and understand the technical and business constraints that come with them
- You get energized by building intuitive experiences for internal teams-not just end customers-and see internal tools as products worthy of great design
- You're comfortable translating between technical architects and business stakeholders; you speak both languages fluently
- You love data and use metrics to drive decisions; you can tie product initiatives directly to revenue or efficiency outcomes
- You need remote flexibility-this is on-site, full stop
- You prefer shipping consumer-facing features to building foundational systems; GTM tech is critical but invisible to end users
- You struggle with ambiguity or need crystal-clear requirements before diving in; you'll own a domain and define it yourself
Interview Process
Recruiter Screen
30 min-background, motivation, GTM systems experience
Product Case Study
60 min-discuss a complex product you've owned, tradeoffs you made, how you measured success
Hiring Manager Deep Dive
60 min-product philosophy, stakeholder management, how you'd approach GTM technology domain at Toast
Cross-Functional Panel
90 min-meet with Engineering, Design, and GTM stakeholders; discuss workflows, systems challenges, collaboration style
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