The Challenge
OneSignal powers 1.5B monthly active users across omnichannel engagement-and they need you to translate their AI, integrations, and automation capabilities into launch campaigns that move the needle. You'll execute product launches and sales enablement for a platform serving everyone from startups to American Express.
Your Mission
Own end-to-end execution of 2-3 product/feature launches with polished messaging, technical explainers, and release notes hitting timeline
Build initial sales enablement toolkit: pitch decks, one-pagers, competitive battlecards, and technical FAQs that Sales can actually use
Establish cross-functional launch cadence with Product, Engineering, and Sales-define what 'on-time, high-quality delivery' looks like
Map and articulate messaging differentiation for AI, integrations, and automation-core platform pillars that resonate with developers and technical PMs
Deliver 5+ successful product launches with measurable adoption metrics tied to Sales pipeline and product activation
Optimize sales enablement materials based on win/loss feedback-refresh at least 3 battlecards and 2 solution briefs with hard ROI messaging
Establish repeatable content templates and playbooks for launches (technical vs. business audiences) that scale with team
Collaborate with Customer Success to create enablement content that drives upsell and expansion across self-serve and direct sales motions
KPIs You'll Own
Launch Velocity & Quality
Time from strategic direction to polished assets shipped; measured against cross-functional launch checklist completion
Sales Enablement Utilization
% of Sales team actively using decks, battlecards, and one-pagers in customer conversations (tracked via CRM or feedback)
Product Adoption Post-Launch
Feature activation rate and DAU/MAU lift in the 30 days following launch campaign execution
Content Performance
Blog views, release note engagement, product page traffic, and demo request volume tied to launch campaigns
Tools & Stack
Your Team
Your Manager
Head of Product Marketing or VP Marketing (not specified)
Current Team
Cross-functional: Product, Engineering, Design, Marketing, Sales, Customer Success (you're coordinating, not leading)
New role or backfill-not specified, likely backfill given growth stage
The Package
Salary
$120K-$150K base
Equity
Likely equity as Series C venture-backed company
Remote
On-site in California (San Mateo office primary); remote available in select US states (CA, CO, MA, NY, NJ, OR, PA, TX, UT, WA) plus UK, Singapore, Canada
Benefits & Perks
Company Intelligence
OneSignal is a leading omnichannel customer engagement platform delivering 1.3T+ messages annually across push, in-app, SMS, and email. Trusted by 1 in 4 app publishers including Live Nation, American Express, Whole Foods, Zynga, and Bitcoin.com. Series C backed, 140+ country reach.
Funding
Series C (SignalFire, Rakuten Ventures, Y Combinator, HubSpot, BAM Elevate)
Customers
1.5B monthly active users; customers include Live Nation, American Express, Whole Foods, Zynga, Bitcoin.com
Culture
Tech startup qualities with emphasis on collaboration, ownership, personal growth, and small-team agility at scale
Is This Role For You?
- You're a scrappy executor who loves shipping-launch materials, enablement decks, competitive assets are your jam, not strategy theater
- You can translate technical platform capabilities (AI, automation, integrations) into clear narratives for both developers and business buyers
- You thrive coordinating across Product, Engineering, Sales, and CS-comfortable being the connective tissue without formal authority
- You're hungry to work at a high-growth B2B2C SaaS company with real scale (1.3T messages/year) and global footprint
- You need a 100% remote setup-this is on-site/hybrid in California with remote flexibility in select states only
- You're a strategic positioning thinker looking to shape brand narrative top-down; this role is more execution-heavy than strategy-heavy
- You don't enjoy fast-paced, cross-functional coordination-you'll spend significant time syncing with Product, Engineering, Sales, and CS
Interview Process
Recruiter Screen
Background, motivation, and product marketing experience overview
Hiring Manager (Head of Product Marketing/VP Marketing)
Deep dive on launch execution examples, cross-functional collaboration, and how you handle competing priorities
Cross-Functional Panel
Likely conversations with Product, Sales, and Engineering counterparts to assess collaboration fit and technical fluency
Case Study or Writing Exercise
Develop launch materials, pitch deck, or competitive battlecard for a OneSignal feature (may be take-home)
Ready when you are
Interested in this role?
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.